Instagram can net some powerful results for businesses thanks to its quick and easy ways for your customers to engage with just a tap on the screen, and its scroll-ability keeps people glued to their feeds. An image posted to Instagram can easily gain tens or hundreds of likes or comments, whereas a Facebook or Twitter…
Read more9+ Ways to Improve Your Video Marketing
Video is fast becoming an essential part of any businesses’ marketing mix. Here are some video marketing tips for creating better content and how to get more eyeballs on the videos you create. 2 Minutes or less Data shows that “more than 80% of viewers watched one that was 30 seconds or shorter, while less…
Read moreBranding with Periscope
Social media is one of the most powerful tools a business has in its arsenal. Need to respond to hundreds of customer inquiries from multiple countries before lunchtime tomorrow? No problem...
Read moreNew Digital Marketing Statistics 2015
This article from Adweek, "7 Digital Marketing Stats That Caught Our Eye in the Last Week," rounds up some of the interesting digital marketing statistics that have come out in the past week...
Read moreLeveraging Your Distinction with Smart Branding
Did you know bulls can run faster uphill than down? I was having a conversation yesterday with a client prospect. She mentioned the need within their tourism attraction to radiate their brand and engage visitors with its message. Kudos and camel rides to her! (“Camel rides” is a good thing here - meaning exotic and adventurous…
Read morePromoting Your Social Media Channels
All too often, we see clients and potential clients fail to promote their social media presence. It’s important to use your website, newsletters, blogs, and other visible places to promote the fact your company is on social media...
Read more5 Quick Fixes for Your Facebook Page
We spend a lot of time on Facebook for clients, for our agency and for ourselves, and we see some mistakes over and over that can be quickly fixed to up your Facebook game immediately. These updates will make your brand look more professional online and could help generate new leads or new stories to be…
Read moreNew Website for Haywood County
We were tasked with creating a new website for Haywood County that highlighted specific elements of the North Carolina Smokies experience into a visually stunning, user-friendly website that shows off all the great assets the county has for both locals and visitors to enjoy during their time in Haywood County.View the Haywood County website at visitncsmokies.com.…
Read moreAsheville Wordcamp Review: A WordPress Conference
Over the weekend of July 25-26, I was fortunate enough to attend Asheville’s Wordcamp 2015. Wordcamp is a nationwide series of conferences detailing the finer points of Wordpress...
Read more10 Reasons Your Brand Should Utilize Video Marketing
In the one minute it takes you to read this text, 100 hours of video will be uploaded to YouTube. That’s 250 days of video every hour, 16.4 years of video every day, and six millennia of video every year! As the world’s largest repository of moving images, YouTube is the 3rd most visited website…
Read moreDigital Marketing Trends 2015
For August, we’re talking about digital marketing on the blog, and we’re kicking off this series with a roundup of some of the latest digital marketing trends. Here are 5 articles and their best nuggets that caught our eye recently: Digital Marketing Trends: A Mid-Year Review via Sellpoints “We’ve seen the news about Google introducing…
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