By Brady Rothschild, Account Support I recently read an article in HuffPost Business called “The Future is in the Hands of Brands”about building a brand customers can relate to. In this article, they spoke about how certain Youtube channels are viewed millions of times, even though the content of these channels is not exactly great.…
Read more5 Takeaways from Social Media is a Behavioral Shift
Today on Social Media Today, Andrew Hutchinson discussed how we have to stop talking about the individual social platforms so much and start talking about what audience trends the usage of these social networks reveals about these audiences. Here are 5 key takeaways from his analysis.
Read moreConclusions about Cultural Tourism by World Tourism Organization
Excerpt from our Cultural Tourism whitepaper. If you're interested in receiving this white paper, sign up for our newsletter from our homepage or our Facebook page at https://www.facebook.com/thegossagency/app/100265896690345/. A set of conclusions has been offered by the World Tourism Organization with respect to planning for cultural tourism. DEFINE TOURISM PRODUCTS The process above is one way to take the sometimes historic,…
Read moreHow to Leverage Hashtags for Business on Different Social Media Platforms
By Gabrielle Diepenbrock Hashtags have become a common way for millennials and individuals to express themselves on social media and reach out to the world around them. They can join in on conversations revolving around a certain topic and spurt their opinions to everyone interested in that topic. But while hashtags are popular for individuals,…
Read moreThe Six Components of Mobile SEO in 2016
By: Ryan Laffler, Account Manager Most businesses understand the importance of SEO, but what about mobile SEO? How is it different? How is the landscape changing moving forward? We tracked down six fundamental components to a successful mobile SEO strategy in 2016. Bryson Meunier, the SEO Director at Vivid Seats, broke down the components in…
Read moreAnchor: The Next Big Social Media Platform?
By Brady Rothschild, Account Services What is Anchor? Anchor is an app that allows one to create content in real time and share it with one’s friends, followers and others who are just browsing the Internet. It works very similarly to Twitter, or Instagram, but instead of text or pictures, talk is used to engage with other…
Read more4 Ways to Use Facebook Advertising
Social advertising is here to stay, and you can take advantage of these low-cost, low barriers to entry social ads on Facebook, Instagram, Pinterest, Twitter, and Linkedin. Here are 4 easy ways to dip your toes into Facebook advertising for your business page. Boost Your Posts This is one of the easiest ways to advertise on…
Read moreThe Cultural Tourism Discovery Process
Excerpt from our Cultural Tourism Whitepaper, available via newsletter sign-up: http://eepurl.com/bM3KBX Our Cultural Tourism Discover Process is called Culture Context™ and it depends on a thorough understanding of the local culture and the context in which a particular destination competes. That context is defined by three domains: 1) the place 2) the people 3) the peer group. We sometimes…
Read moreWorld Trade Organization’s 6 Categories of Cultural Tourism
The most comprehensive view of cultural tourism comes from the World Trade Organization. Based on 2012 global survey, they identified six cultural heritage categories: Handicrafts and visual arts
Gastronomy and culinary
Social practices, rituals, and festive events
Music and performing arts
Oral traditions and expressions
Knowledge and practices concerning nature
Read moreThe Real Impact of a Cultural Tourism Strategy
By John Heenan, Cultural Tourism Relations Destination marketing is thriving in the US and around the world. One significant trend is emerging and is proving to be a real economic driver that DMOs and tourism offices can easily embrace and deploy today by embracing a cultural tourism strategy. Recent data from Visit Florida shows that…
Read moreAre You Providing Enough Value with Your Content Marketing?
Content marketing basically encompasses anything that you distribute with the intention of your audience consuming it. Blogs, tweets, Facebook posts, whitepapers, emails, newsletters...most of these pieces of content are all what social media expert Gary Vaynerchuk would call "jabs." Vaynerchuk recently said, "I’ve done 185 episodes of a show answering questions people ask me on…
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