For August, we’re talking about digital marketing on the blog, and we’re kicking off this series with a roundup of some of the latest digital marketing trends. Here are 5 articles and their best nuggets that caught our eye recently:
“We’ve seen the news about Google introducing a Buy Now button for mobile search results, where advertisers in Google’s paid search program essentially only fulfill an order, with Google’s own landing page and checkout flow handling the conversion.
Pinterest just last week announced a similar functionality.” ~ Linda Bustos, Director of Ecommerce Research, Get Elastic
“The 20th Century Fox movie The Revenant, a western thriller that doesn't premiere until Christmas Day, already is garnering huge buzz online. A teaser for the film, which stars Leonardo DiCaprio and is directed by Oscar winner Alejandro González Iñárritu, is closing in on 20 million YouTube and Facebook views after 10 days.” Check out the clip: https://www.youtube.com/watch?v=QRfj1VCg16Y
“Brands became publishers
Brands like Coca Cola changed their marketing focus from creative excellence to content excellence. Other companies like Red Bull took this revolution seriously and created a 150 person publishing company hidden somewhere in the mountains of Austria. The drink company is becoming a media company.”
“Put all your eggs in one basket, and you know what might happen. Don’t be faithful to just one social network for your digital marketing efforts, even if it seems foolproof. You should focus on creating content that works on a variety of networks just in case one of them goes under. The demise of Google+ also underscores just how critical owned media is. Focusing on your own websites, or those of your clients, is a safer bet than having tunnel vision on a site that you don’t own.” ~Travis Wright
- Visual marketing
- User Generated Content
- Influencer Marketing
- Mobile-First Marketing Strategy
- Cause-Related Marketing Campaigns
- Content Fueled with Data
- Marketing Automation
- Brands as Publishers
