Affinity Target Marketing
We first identify the features and experiences of the destination with the most prospect potential. We then identify the Affinity Groups to which they appeal, and rank them based on number of prospects within the DMA (Designated Marketing Area).
The nation's #1 Cultural Tourism marketing firm.
40%
Amount that Cultural Tourists spend more than other tourists.
81%
Percentage of American tourists who are Cultural Tourists.
70%
Percentage of millenials who rank "cultural interest" as their top reason for travel.
1.8
More days stayed than other tourists.
15%
Growth in Cultural Tourism each year.
$192 billion
Dollars spent by Cultural Tourists annually.
I want to learn more about how Cultural Tourism can help my destination.
We are results and success driven.
Click on any of the photos in the slideshow below
to see a full case history for that client.
Proprietary turn-key programs that get results.
The Goss Agency has developed a suite of proprietary destination marketing tools over the years for our travel and tourism clients to expand their reach, budget, and results. Click on the programs below to learn more about how they can help your destination.