A 2-day in-market visit/evaluation and social/web audit to prioritize target profiles, on-the-ground experience, and provide topline strategy/budget allocation/tactical recommendations.
Objectives: 3,000 ft. outside fresh perspective of DMO on-the-ground, marketing & opportunity.
On-the-ground observations, digital observations – SEO, website, social, directory listings
Interview – (5) individuals, 40 minutes
Report – OTG/digital key points, interview outtakes, visitor experience observations
Topline strategic/tactical recommendations on remaining & annual budget
Destination Cultural Story Video
Using a high definition Cannon 1D MK1V camera, we will capture primary and significant tour features, experiences, interview points of visitor experiences identified.