Jeff attended the Art Institute of Atlanta and received a Bachelor of Fine Arts from the School of Visual Arts, NYC. A native of Jefferson, North Carolina, Jeff began his career at BBDO Atlanta on the Delta Air Lines, Wachovia, and Broward County, Ft. Lauderdale accounts. He spent a number of years in New York City working with such prestigious agencies as Lois/GGK, Pedone & Partners, and BBDO Promotions, spearheading the creative on the Speidel, Stamford Town Center, The Mall at Short Hills, New Jersey, and Shaw Ross Importers (White Horse Scotch) accounts.

Jeff returned to the Atlanta advertising scene in the early 90s, to work with creative hot shop Babbit and Reiman. He continued his career in business-to-business marketing, working on Amoco, Georgia Power, Bekaert Wire, Virgin Islands Telephone Company, Hewlett Packard, and Atlanta Gas Light. As V. P. Creative Director with Pringle Dixon Pringle in Atlanta, he spearheaded the creative concepts and positioning for Disney Vacation Club, South Seas Plantation, Dan Quillian’s Archery, Georgia International Horse Park, Austin Quality Foods, Edwards Frozen Pies, The Island of St. Lucia, Lake Lanier Islands, Wintergreen Resort, and Columbus Bank and Trust.

Jeff’s experience ranges from travel and tourism, retail, real estate, and package goods to sports, business-to-business/high-tech, utilities, and economic development. Since founding The Goss Agency in 1998, Jeff and his team have defined the brand and garnered results for The Islands of Palau, Massey Ferguson Tractors, The Chubb Institute, U.S. Jets, Gold Toe Socks, High Country Outfitters, Baffin Boots (Ontario, Canada), Eastern Band of Cherokee Indians, Cherokee Nation, Seminole Tribe of Florida, Battleship North Carolina, NATOW (Native American Tribes of Wisconsin), NCAIED (National Center American Indian Economic Development), Harrah’s Hotel and Casino, IHG-Crowne Plaza, Asheville Regional Airport, Blossman Gas, UPS, Disney’s Vero Beach/Hilton Head Island Resorts, Historic Biltmore Village, Oneida Tribe of Wisconsin, Poarch Band of Creek Indians, Asheville Chamber Economic Development Coalition, AIANTA (American Indian Alaska Native Tourism Association), Haywood County TDA, Carhartt, Hanes Duofold, Alliance AutoGas, Elizabeth City, North Carolina, Paradise Beach Cozumel, Krispy Kreme, American Recreational Products, Talloni, Famous Amos, High Country Outfitters, USGA, and Natchez, Mississippi.