The Goss Agency is executing a portfolio of TGA proprietary quantitative and qualitative research and branding tools to ascertain Mitchell County’s most compelling features, benefits...
Read moreWhat You Need to Know About Branding in 2015
Branding is sometimes misunderstood, which isn’t surprising considering that the word “brand” has wildly different definitions, many with negative connotations. Here are a few...
Read moreBranding Process Starts with Ideas, Not Design
We focus on the idea first, the idea that communicates your key benefit in a manner that identifies with your target emotionally. Only then do we do the design...
Read moreOur 5 Step Branding Process
To conduct the most effective messaging, we believe it is crucial to have the intelligence and consumer insights to identify with your prospect personally and understand what it is about your product or experience that hits your prospect’s “hot buttons.” We have the research, brand measurement and positioning tools to prepare exceptional creative messaging…
Read moreMarketing Insights: Two Schools of Thought
The “Two-Schools” by Bob Davies, Brand Strategist What I’m noticing is that there are two distinct “schools of thought” with respect to marketing these days. One is being advanced by the content people. It is about spontaneity, real-time marketing and responsiveness. The marketing of presence. These days we develop--no crank-out--the content and push it through…
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