Monthly Archives: September 2015

More Awesome Email Marketing Results

  The old saying, "Success breeds success" is certainly true when it comes to email marketing. For our client Blossman Gas, we capitalized on the success of last week's E-Direct Ad and tweaked the targeting to get even more people to open and click through the content. The result? The open rate increase 3% from…
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Creative Discipline

By CEO and Creative Director Jeff Goss The Goss Agency focuses on the idea first, then design. We arrive at creative ideas that communicate the brand experience in a manner that touches emotions, making one laugh, think, feel. This level of communications over time results in a brand and brand loyalists.    
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Email Blast Nets Big Jump in Website Traffic

We sent this Direct Email out for Blossman Gas: And generated this excellent website traffic for our client: The graph above shows how one direct email campaign with a 2% clickthrough and 11% open rate to over 430,00 targeted single family homes spiked website traffic from 1500 views per day to 4500 per day within 24…
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Pinterest Tips for Business Success

Pinterest recently hit a huge milestone--100 million users! This news means even more when put into the context of predictions that it would only reach 47 million users by 2015, and 59 million users by 2019...
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Pinterest Promoted Pins

  For our client, Brandzaffair, we decided to experiment with the new Pinterest promoted pins opportunity. Before we share our results, we thought we’d round up a few expert opinions and information about the advertising tool. According to Quick Marketing, “These advertising options give businesses the opportunity to pay and feature selected [Pinterest promoted] Pins…
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1 Message, 7 Digital Advertising and Print Advertising Uses

The idea behind this message for our client Alliance Autogas was to highlight the safety and ease of use of the Stäubli Nozzle (which is the technology that you use to fill up your tank with propane), and the result is a consistent digital advertising message optimized for 7 different uses. 1. Display Ad 2. E-Direct…
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Visit Natchez Convention & Visitors Bureau Retains The Goss Agency for Branding Services

PRESS RELEASE Branding Agency to Work in Conjunction with New Public Relations Agency NATCHEZ, MS, September 1, 2015 – The Visit Natchez Convention & Visitor’s Bureau has contracted The Goss Agency, one of America’s leading cultural tourism branding services firms, to direct a comprehensive brand audit of the 300-year-old historic destination. The Goss Agency will work in…
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5 Things You’ll Learn From a Digital Audit

The rapid pace of social media means that sometimes, businesses fail to take the time to assess if what they're doing aligns with best practices and you're hitting your goals. Hopefully, you're already doing monthly reports to see growth and impressions for each of the channels you are utilizing, but this report is only showing you a piece…
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