by Ryan Laffler, Account Manager San Francisco is currently experiencing one of the worst housing crises in the nation, with skyrocketing rent and home prices in part caused by short-term renting services like Airbnb and HomeAway. Here is how it works: a landlord offers short-term renting through Airbnb which in turn removes the property from…
Read moreBerger’s Six ‘STEPPS’ for Creating Viral Marketing Content
By Gabrielle Diepenbrock, Account Support While it seems like a successful viral marketing campaign relies mainly on luck and timing, creative content plays a critical role in what makes things go viral. In the book Contagious, Professor Jonah Berger explored this idea and discovered six characteristics of viral marketing content. The acronym for these six…
Read moreBranding Workshop for Natchez, Mississippi
These are photos from our recent branding workshop for our new client, Natchez, Mississippi that brought together around 40 stakeholders that have a vested interest in helping Natchez reach new levels of success as a premier tourism destination. Our branding workshops aren't just "get everyone into a room and throw ideas around" sessions. Instead,…
Read moreIdeation Workshop Brainstorms Brand
Big thanks to the Natchez Democrat for their latest story about our recent ideation workshop for the city of Natchez. Full story below and on their website at http://www.natchezdemocrat.com/2015/10/16/ideation-workshop-brainstorms-brand/. Before the branding comes the brainstorming. That's the mindset The Goss Agency--an Asheville, NC based cultural tourism branding firm--is taking in its quest to identify a…
Read more4 Examples of Interactive Ads
Advertising has changed rapidly thanks to the onslaught of the digital age. So, companies that do invest in traditional advertising methods such as print and billboards are pushed to think of a way to create interactive ads, getting more bang for their buck by bringing their offline advertising efforts online, too. How? By getting viewers to…
Read moreWhy Twitter Still Matters
Some businesses have ignored being consistent on Twitter because they don't understand it or think there is no way to stand out with millions of tweets streaming every hour...
Read moreMarketing to Millennials from a Millennial
The Millennial generation is coming into the workforce now, in a world with a tough economy. The Millennials are used to having things their way, and we can get very upset when life does not go as planned.
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