Monthly Archives: December 2015

Understanding Content Marketing for 2016

2015 marked some big developments in content marketing. Periscope launched in March 2015. Other livestreaming apps Meerkat and Blab also joined the fray. Snapchat became more mainstream, hitting over 100 million active users.
Read more

Seeking Opportunities for Brand Connections

When everyone on your team is tuned into the mission, goals, and differentiators that help define your brand, opportunities will continuously arise to make brand connections and highlight your brand identity. For example, we live by the following philosophy: "Although the stripes on the zebra are unique, when the zebras are grouped together it's difficult…
Read more

5 Emerging Trends in Online Marketing You Need to Know

As 2015 comes to a close, it's time to look ahead and brush up on the emerging trends that will affect your online marketing. Mobile Will Trounce Desktop It was only a matter of time: in 2015, mobile traffic on Google finally surpassed desktop traffic. In response, Google released an algorithm designed to crush a…
Read more

New Website Sneak Peek

By now, you probably realize how important it is to refresh (or completely overhaul) your website so that it incorporates all the current features users expect as well as compiling with SEO, mobile, and other trends. As we shared in a previous blog post, "Iterative Website Design," your website is a living representation of your…
Read more

2016 Marketing and Advertising Trends Roundup

2016 is right around the corner, so we’ve rounded up 10 pieces of the top advice about marketing and advertising trends to help your business reach new heights next year. Share this with everyone you work with, then schedule a brainstorming session so January 1, 2016 can’t sneak up on you. Forbes “Video ads will start…
Read more