[mp_row] [mp_span col="12"] Here is how we, “Turn Facts Into Visitation” in an actual campaign. In researching the history of the Cherokee and their culture in preparation of an ad campaign to be designed to transcend all media, we came across a simple fact that might be overlooked by many. After all, the fact was…
Read moreYouTube Introduces a New Ad Package
By Brady Rothschild, Intern YouTube is introducing a new ad package for companies looking to advertise through them. Last Tuesday (on April, 26, 2016) they announced the start of bumper ads. Bumper ads are 6-second ads that you can’t skip, rather than the traditional 30-second YouTube ad that you can skip after five…
Read more7 Benefits of Building a Microsite for Your Destination
By Gabrielle Diepenbrock and Dari Mullins Microsites are rising in popularity for destination marketing organizations (DMO’s) as these organizations reach out to niche affinity groups. Microsites enable DMO’s to promote their destinations to specific interest groups (like nature enthusiasts, foodies, music lovers, etc.) without having to overwhelm the main homepage with content about every single…
Read moreHow Facebook’s Big Conference will Impact Businesses
By Brady Rothschild, Account Support The Facebook Development Conference (F8) took place in California this week. Facebook laid out their strategy for the next ten years and many of the announcements will make a direct impact on businesses. This shows how they are going to keep people as well as businesses connected in every possible…
Read moreHow Instagram’s New Algorithm Affects Your Business
by Ryan Laffler, Account Manager Algorithms are everywhere. On your smartphone, at the ATM machine, while waiting at a stoplight, I literally mean everywhere. And that’s a good thing! At their core, an algorithm is a formula or a set of processes to solve a problem. They’re especially useful when dealing with enormous amounts of…
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