Recent Posts by Goss

New Digital Marketing Statistics 2015

This article from Adweek, "7 Digital Marketing Stats That Caught Our Eye in the Last Week," rounds up some of the interesting digital marketing statistics that have come out in the past week...
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Leveraging Your Distinction with Smart Branding

Did you know bulls can run faster uphill than down? I was having a conversation yesterday with a client prospect. She mentioned the need within their tourism attraction to radiate their brand and engage visitors with its message. Kudos and camel rides to her! (“Camel rides” is a good thing here - meaning exotic and adventurous…
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Promoting Your Social Media Channels

All too often, we see clients and potential clients fail to promote their social media presence. It’s important to use your website, newsletters, blogs, and other visible places to promote the fact your company is on social media...
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5 Quick Fixes for Your Facebook Page

We spend a lot of time on Facebook for clients, for our agency and for ourselves, and we see some mistakes over and over that can be quickly fixed to up your Facebook game immediately. These updates will make your brand look more professional online and could help generate new leads or new stories to be…
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New Website for Haywood County

We were tasked with creating a new website for Haywood County that highlighted specific elements of the North Carolina Smokies experience into a visually stunning, user-friendly website that shows off all the great assets the county has for both locals and visitors to enjoy during their time in Haywood County.View the Haywood County website at visitncsmokies.com.…
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10 Reasons Your Brand Should Utilize Video Marketing

In the one minute it takes you to read this text, 100 hours of video will be uploaded to YouTube. That’s 250 days of video every hour, 16.4 years of video every day, and six millennia of video every year! As the world’s largest repository of moving images, YouTube is the 3rd most visited website…
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Digital Marketing Trends 2015

For August, we’re talking about digital marketing on the blog, and we’re kicking off this series with a roundup of some of the latest digital marketing trends. Here are 5  articles and their best nuggets that caught our eye recently: Digital Marketing Trends: A Mid-Year Review via Sellpoints “We’ve seen the news about Google introducing…
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10 Inspirational Days in France: Historical Highlights

  --CEO Jeff Goss I just completed an inspirational 10 day trip to France. The experience impacted me in a couple of ways. I now have a renewed realization of how critical it is to get out of your routine and take in new life experiences. I was inspired by walking in the footsteps of…
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Advertising Paradise: St. Lucia

--Backstory behind St. Lucia creative and advertising by CEO Jeff Goss One of the most amazing, unspoiled destinations, and islands in the Atlantic, yet the branding “Simply Beautiful” with a hibiscus flower, a flower that existed on my own street in Atlanta, could be for any place, many places. After the airline lost our luggage, and…
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Agency News: We’re Expanding!

We're excited to announce we're expanding in downtown Asheville! The office across the hall will now become an extension of the agency as we continue to grow and work on exciting projects. Here's a sneak peek of the space and a glimpse from our new balcony of downtown.
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Tourism Marketing Roundup

This month, our blogs will focus on tourism marketing insights and trends. To kick things off, we've rounded up 5 tourism marketing campaigns/announcements that have caused a stir in recent months. 1. New Orleans Summer Campaign "We are showing that New Orleans can be special for families, for those who enjoy the high life, or enjoying…
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A Numbers Game: A PPC Case Study Update

By Scott Zeller, SEO & SEM Specialist, The Goss Agency Sudoku, a popular numbers game, is a logic-based puzzle that requires you plug in numbers from 1-9 in the right combination to solve it and win the game. It starts with a few numbers and a partially completed 9x9 grid, and relies on you, the…
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Art in Advertising by Adweek

[caption id="attachment_3434" align="aligncenter" width="649"] Photo from Adweek featuring campaign for Aizone[/caption] One of our mottos at The Goss Agency is "It's All About the Work." So, Adweek's post from June 22 titled, "How Jessica Walsh and Gerry Graf Turn Data Into Art in Their Advertising" caught our eye, especially Graf's closing statements: "Now it's the work, because…
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New Brand Image and Website for Paradise Beach Resort

The Goss Agency Launches New Cozumel, Mexico Paradise Beach Resort Brand Image and Website  Asheville, North Carolina - The Goss Agency recently launched a new website and brand image for Cozumel’s stunning Paradise Beach Resort, one of the most pristine, idyllic destinations in all of Mexico. The branding work began with an evaluation of the property…
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Social Media Marketing Resources

To finish our social media blog series, we've rounded up a few resources we trust to give us up-to-the-minute, useful ideas for our clients and our own social media. Find which expert or website appeals to you the most, then sign up for their newsletter or follow them on Facebook to stay informed. 1. Convince and Convert At…
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New Tourism Client, Mitchell County

The Goss Agency is executing a portfolio of TGA proprietary quantitative and qualitative research and branding tools to ascertain Mitchell County’s most compelling features, benefits...
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Our 5 Step Branding Process

  To conduct the most effective messaging, we believe it is crucial to have the intelligence and consumer insights to identify with your prospect personally and understand what it is about your product or experience that hits your prospect’s “hot buttons.” We have the research, brand measurement and positioning tools to prepare exceptional creative messaging…
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Marketing Insights: Two Schools of Thought

The “Two-Schools” by Bob Davies, Brand Strategist What I’m noticing is that there are two distinct “schools of thought” with respect to marketing these days. One is being advanced by the content people. It is about spontaneity, real-time marketing and responsiveness. The marketing of presence.  These days we develop--no crank-out--the content and push it through…
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Iterative Website Development: Build Your House on a Solid Foundation

We often get inquiries from clients about building them a new website. Many of them have websites already - websites that they hate for one reason or another. The content management system is too hard to use. The design is outdated. The site doesn't work on mobile. Regardless of the reason, the client's answer to…
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SEO: A Daily Workout

Exercise. We know we need it, but it can be intimidating when deciding how, when and where to get started. Is it fun? Not at first, but over time, it can be. With the right discipline, the right program...
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Haywood County TDA Campaign

"We have the best views, by miles." Why visit Haywood County? One of the best reasons is this view. Blue Ridge Parkway, which cuts through the county as it winds its way through North Carolina and up through Virginia, is considered one of the most scenic drives in the country. This piece shows that the beauty…
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Be Your Competitor’s Customer

In my last blog post, I discussed being your own customer, and the eye-opening information it provides to marketing directors as they continuously evaluate their marketing efforts...
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Effective Social Media Tools: TweetDeck

There are many tools you can use to monitor Twitter, but my personal favorite is TweetDeck. With it's super-organizable column structure, you can follow lists, search terms, activity, notifications, and more...
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Two Ads Make YouTube’s 2014 Top Ten

As the year winds down, the best of lists ramp up. YouTube released it's annual "rewind" this week, a mash-up of all the social site's viral videos for 2014. Along with the rewind video, which features a fantastic music mash-up by DJ Earworm, the site announced the top ten trending videos of 2014. This global…
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The Numbers Game: A TGA PPC Case Study

by Scott Zeller Plato once said, “A good decision is based on knowledge, and not on numbers.” And for the most part, I agree. However, in the world of pay-per-click (PPC), a good decision is based on both knowledge AND numbers. Raw data is merely that, unless you have the knowledge to apply that data…
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Visual Press Releases

It’s all about the images. We live in a visual world – cameras on our phones and in our pockets; Instagram, Facebook and Pinterest at our fingertips. Press releases should reflect this. Images make everything better...
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Digital Press Kits: Just the Facts

Do you feel like you answer the same seven questions about your company or organization all the time? Do more than half of your press/marketing calls involve questions like...
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Digital Press Kits: With Images, Size Matters

One of the key benefits to online press kit is the ability to include multimedia files, like videos and images. Images can be broken down into two categories: graphics and photographs. Both of these can play a key role in your digital press kit.
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Rebranding Historic Biltmore Village

  by Jeff Goss Situation: A 109-year-old village historically designed for the artisans, craftsmen and women, employees, and support staff for the Biltmore Estate, Biltmore Village grew from a desolate place in the 1970s to achieving a wealth of independent restaurants and shops, along with national brands. Even with the rich shopping-experience stores were not…
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Digital Press Kits: Where to Start

Alright, so you are convinced that you need a digital press kit. But where do you start? Fear not, you’re already farther ahead than you think. You probably already have a printed press kit that you provide to...
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National Tourism Week 2014

National Travel and Tourism week starts Sunday, May 4th and runs through Monday, May 12th. For those in the industry, this presents a great opportunity to join in on a nation-wide conversation...
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Digital Press Kits: The New Essential

Sometimes it feels like the entire world is on the internet. While that may not be true, the vast majority of your customers, local and national media contacts, and your competitors likely are…
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Assessing Your Brand

Equally important to creating and adhering to a brand is assessing your brand in the marketplace. Assessing your brand enables you to understand how your customers currently see your company and what elements or perceptions compel them to choose you over a competitor. Conversely, it also allows you to identify misperceptions and obstacles to purchases,…
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Establishing Your Brand

Why is it important to brand your business? Why not just hire a logo designer online and a web programmer to throw a website together based on that cool template you saw, then call it a...
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Welcome to TGA Insight

"Although the stripes on the zebra are unique, when the zebras are grouped together it’s difficult to distinguish one from another. In the wild this increases the chance for survival. In business it means certain death." ~ Jeff Goss Our Mission We are here to build our client’s business. In doing so, we will build our…
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