By Jeff Goss, President The Apache, the Bad River Chippewa, the Sioux, the Chickasaw, the Choctaw, the Creek, the Crow, the Cherokee, the Ottawa, Hopi, Miccosukee, Pawnee, Seneca, the Osage, Tulalip, Samish, Squaxin, the Zuni, Totonac, Git Hoan, Hälau Palaihiwa O Kaipuwai. We know name-dropping is in bad form, but we had to share a…
Read moreCreative History: Qualla Arts Basket Ad
[mp_row] [mp_span col="12"] Here is how we, “Turn Facts Into Visitation” in an actual campaign. In researching the history of the Cherokee and their culture in preparation of an ad campaign to be designed to transcend all media, we came across a simple fact that might be overlooked by many. After all, the fact was…
Read more4 Examples of Interactive Ads
Advertising has changed rapidly thanks to the onslaught of the digital age. So, companies that do invest in traditional advertising methods such as print and billboards are pushed to think of a way to create interactive ads, getting more bang for their buck by bringing their offline advertising efforts online, too. How? By getting viewers to…
Read moreRebranding Historic Biltmore Village
by Jeff Goss Situation: A 109-year-old village historically designed for the artisans, craftsmen and women, employees, and support staff for the Biltmore Estate, Biltmore Village grew from a desolate place in the 1970s to achieving a wealth of independent restaurants and shops, along with national brands. Even with the rich shopping-experience stores were not…
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