By Jeff Goss, President and Creative Director

Have you ever walked outside with a fresh cup of coffee and taken in the fresh mountain air of Western North Carolina around sunrise?

If you have, you know exactly what I’m about to describe. You can close your eyes and imagine you’re in the jungles of Brazil or Peru right here in North Carolina.

Like a perfect arrangement of classical instruments masterfully blended together, over 400 species of birds simultaneously expressing themselves with passion form a world-class symphony in a canopy of trees transformed into a great hall of nature.

The number and species of birds change throughout the seasons and, like different composers and conductors, perform different works of art.

This experience was the inspiration of a single bird ad for Haywood County, N.C.