Branding is such an abused word, poor word. People call everything from a logo to a package a brand. The truth - these are pieces of the brand.
We define Branding as a product, service or destination’s distinction expressed consistently over time. We apply our proprietary branding Suite that defines a brand's distinction within the company, among the competition and constituency. Take a look under the hood here.
- Benefits / Positioning Testing™ (a proprietary focus-group research program to prioritize your most compelling benefits and defining your positioning statement)
- Strategic Marketing and Planning
- Brand Positioning Statement, Creative Brand Message Development
- Brand Merchandising / Brand
- Wayfinding Signage Design and
- Branding Tag / Themeline