the goss agency


Branding is such an abused word, poor word. People call everything from a logo to a package a brand. The truth -  these are pieces of the brand.
We define Branding as a product, service or destination’s distinction expressed consistently over time. We apply our proprietary branding Suite that defines a brand's distinction within the company, among the competition and constituency. Take a look under the hood here.

  • Benefits / Positioning Testing™ (a proprietary focus-group research program to prioritize your most compelling benefits and defining your positioning statement)
  • Strategic Marketing and Planning
  • Brand Positioning Statement, Creative Brand Message Development
  • Brand Merchandising / Brand
    TouchPoint Planning
  • Wayfinding Signage Design and
    Production Supervision
  • Branding Tag / Themeline