President / Executive Creative Director
Jeff attended the Art Institute of Atlanta and holds a bachelor of fine arts from the School of Visual Arts, NYC. A native of Jefferson, North Carolina, Jeff began his career at BBDO Atlanta on the Delta Air Lines, Wachovia, and Broward County, Ft. Lauderdale accounts. He spent a number of years in New York City working with such prestigious agencies as Lois/GGK, Pedone & Partners, and BBDO Promotions, spearheading the creative on the Speidel, Stamford Town Center, The Mall at Short Hills, New Jersey, Shearson Lehman Brothers, and Shaw Ross Importers (White Horse Scotch) accounts.
Jeff returned to the Atlanta advertising community in the early 90s to work with creative hot shop, Babbit and Reiman. He continued his career in business-to-business marketing before becoming the V. P. Creative Director for Atlanta’s oldest independent advertising/public relations agency, Pringle Dixon Pringle, where he defined the creative concepts and positioning for Disney Vacation Club, South Seas Plantation, Dan Quillian’s Archery, Georgia International Horse Park, Austin Quality Foods, Edwards Frozen Pies, The Island of St.Lucia, Lake Lanier Islands, Wintergreen Resort, and Columbus Bank and Trust.
His experience ranges from travel and tourism, retail and package goods to sports, business-to-business/high-tech, and telecommunications. Since founding The Goss Agency in 1998, Jeff and his team have defined and developed the brand and garnered results through its Brand Positioning Consumer Insights Research Program and Emotional Strategic Creative Approach for The Islands of Palau, Massey Ferguson Tractors, The Chubb Institute, U.S. Jets, Gold Toe Socks, High Country Outfitters, Baffin Boots (Ontario, Canada), Eastern Band of Cherokee Indians (Travel and Promotion Department – the official tourism marketing department of the Eastern Band of Cherokee Indians, Museum of the Cherokee Indian, Qualla Arts and Crafts Guide, Unto These Hills Outdoor Drama, Cherokee Fisheries, Sequoyah National Golf Club, and Cherokee Historical Association) Cherokee Nation, Seminole Tribe of Florida, Seminole Ah-Tah-Thi-Ki Museum, Battleship North Carolina, NATOW (Native American Tribes of Wisconsin), NCAIED (National Center American Indian Economic Development), Harrah’s Hotel and Casino, IHG-Crowne Plaza, Crowne Plaza Tennis and Golf Resort, Asheville Regional Airport, and Blossman Gas, to name a few. Jeff and his staff also have experience serving Disney’s Vero Beach Resort, Disney’s Hilton Head Island Resort, Historic Biltmore Village, Oneida Tribe of Wisconsin, The Tribal Government of the Poarch Band of Creek Indians, Museum of the Poarch Band of Creek Indians, Asheville-Buncombe County Economic Development Coalition, Screven County Georgia Development Authority, Southeastern Tourism Society, Southeast Festival and Events, Asheville Chamber of Commerce, and AIANTA (American Indian Alaska Native Tourism Association).