CASE HISTORY

Challenge:
Years of weak advertising let the brand drift and value of the core experience fade into history.

Action:
Conduct our suite of branding tools examining the Destination assets, Constituency, and Competitive destinations to identify the most compelling, valid, and competitive positioning story.

Outcome:
Positioning Value Statement “A Place that touches all your senses”, which led to the Brand Tagline: “A host of legends and Adventures.”

TESTIMONIAL

“There aren't many Agencies that have a perfectly-blended team of talent to consistently deliver stand-out, game changing results for clients. One such firm is The Goss Agency. Their well-honed protocol of understanding how to partner with a community to completely engage and elicit valuable insight is remarkable. And, their proficiency at seamlessly, harmoniously working across all platforms within their internal team of highly-skilled professionals is rare. The result: efficiencies were maximized, uncertainties were minimized, opportunities were discovered, and success was inevitable. The experience was phenomenal!”

- Kevin Kirby, Director of Marketing, Natchez, Mississippi Convention and Visitor's Bureau