The promoted pins in Google Maps are being tested on Android devices. Ginny Marvin on December 15, 2016 at 3:00 pm Google is continuing to test its new promoted pin ads — now formally dubbed Promoted Places — in Google Maps with a small group of retailers. The pilot is running in the Google Maps…
Read moreFacebook’s latest measurement error undercounted Instant Articles traffic
For those keeping count, this is the fourth time Facebook has disclosed measurement errors in as many months. Tim Peterson on December 16, 2016 at 11:00 am It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for…
Read moreSalesforce moves beyond first-party data with Krux integration
The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently purchased data management platform. Barry Levine on December 16, 2016 at 10:46 am In October, Salesforce announced it was buying data management platform (DMP) Krux. This week, the CRM/marketing giant unveiled the addition of three new features to its Marketing…
Read moreReserve with Google: Deeper booking integration through search and Maps
Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp. Greg Sterling on December 15, 2016 at 11:32 am Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. Now the company has gone much…
Read moreCultural Travel by Pixel
Week of December 19, 2016
Read more5 Marketing Predictions for 2017
By Gabrielle Diepenbrock, Account Coordinator Ready or not, 2017 will be here before we know it! Here is a compiled list of predicted trends that will help you adjust, prep and optimize your advertising and marketing plan for the new year: [row] [span1] [/span1] [span7] An increased focus on analytics — including the use of…
Read moreCultural Creative – Cherokee “Oops” TV Spot
By Jeff Goss, President/CEO [row] [span8] [/span8] [/row] Well, there’s selling baskets in the gift shops, and then there is telling the story of a basket and having people buy it. We chose the latter as we focused on the lifestyle of the Cherokee civilization to build the brand by increasing interest and intrigue —…
Read moreMarketing a Small Town
Maximizing Budgets and Promoting Inherent Resources By Chloe Ayres, Senior Graphic Designer One of the principles of successful marketing (especially when marketing a destination) is to capitalize on honesty. Small towns and/or smaller destinations often imitate larger destinations in order to attract visitors, but that completely misses the point. Visitors go to smaller destinations for…
Read moreCultural Travel By Pixel
Week of December 5, 2016
Read moreNew features may be coming to AdWords Responsive Ads
Some accounts are now requiring a square image. Ginny Marvin on December 1, 2016 at 2:27 pm It seems Google may be getting ready to test some new features for responsive ads in AdWords. Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape…
Read moreSEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed. Bryson Meunier on November 28, 2016 at 12:24 pm On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred…
Read moreSnapchat shuts down Story Explorer feature in Live Stories
Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives. Tim Peterson on November 30, 2016 at 11:00 am A year after introducing Story Explorer as a way for people to view the events documented in Live Stories from many different angles, Snapchat is…
Read morePinterest launches Showcase to give brands a way to shape their stories
Pinterest has launched a showcase feature to give brands the ability to present their best selves. Tamar Weinberg on December 1, 2016 at 3:35 pm Pinterest has given brands an edge with a new update on its user interface. Announced today, the platform has launched a new feature it calls Showcase, allowing visitors who interact…
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