In the early days of SEO, the mindset for most specialists was, "How do we trick Google into giving us better search results?" Well, if Google has ever been accused of something, it wasn't stupidity, which is why they've since begun penalizing SEO specialists who try to game the system. Nowadays, good SEO isn't achieved by being sneaky, but rather by focusing on the overall user experience. But, as they say, old habits die hard, and if you're caught using these old SEO mistakes, Google could be penalizing you for it. Is your company guilty of making these 5 SEO mistakes?