By Gabrielle Diepenbrock, Account Manager and Social Media Manager In 2016, 40% of marketers reported social media has become more challenging — with changes in search algorithms, emerging trends, and a decline in organic traffic. Organic traffic has especially become difficult for marketers. A Facebook page with over a million likes averages a 2.27% engagement…
Read moreIndustry Insights
Week of May 8, 2017 [row] [span1] [/span1] [span7] YouTube pauses search ads to implement brand safety measures. [button text="See Full Article" link="http://marketingland.com/youtube-pause-search-ads-brand-safety-implementation-213976" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Snapchat debuts a self-serve tool to buy ads on the mobile app, called Snapchat Ad Manager. [button text="See Full Article" link="http://marketingland.com/snapchat-rolls-self-serve-platform-vertical-video-ads-213501"…
Read moreCultural Travel By Pixel
Week of March 13, 2017 [row] [span1] [/span1] [span7] Snapchat is Gaining Popularity Among Adults. [button text="See Full Article" link="http://adage.com/article/digital/adored-teens-snapchat-popular-parents/308110/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1488910927&utm_visit=1984901" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Google Improves its Location Tracking and Geo-Targeting Abilities. [button text="See Full Article" link="http://marketingland.com/googles-location-tracking-better-now-ever-208347" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7]…
Read moreWhat Is A Website Audit, and Why Do I Need One?
By Ryan Laffler, Account Manager [caption id="attachment_9093" align="aligncenter" width="630"] The Historic Biltmore Village Website, developed and designed by The Goss Agency[/caption] The internet is a busy place. To say that it’s a “saturated marketplace” is a bit of an understatement. As of September 2014, the internet clocked in at 1 billion websites (website here refers…
Read more4 Tips to Consider When Implementing an Influencer Marketing Campaign for your Destination
By Gabrielle Diepenbrock, Account Manager According to Nielsen, 92% of consumers say they trust earned media — or recommendations from individuals (friends, family, acquaintances, etc.) — over all other forms of advertising. Adweek also reports findings from a survey asking marketers their thoughts on influencer marketing. Based on that survey, 94% of those who have…
Read moreCultural Travel By Pixel
Week of February 13, 2017 [row] [span1] [/span1] [span7] Competitors Leave Twitter in the Dust [button text="See Full Article" link="https://www.statista.com/chart/5358/twitters-user-growth-in-perspective/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook Opens Itself to Ad Measurement Audit, Giving Brands More Control Over Video Ad Buys [button text="See Full Article" link="http://marketingland.com/facebook-opens-measurement-audit-gives-brands-control-video-ad-buys-206387" style="default" size="normal" target="_blank" display="inline"…
Read moreThe Need to Focus Advertising Dollars in Mobile and Social is Paramount as the New Year Rolls In
By Gabrielle Diepenbrock, Account Coordinator The ever-changing digital world has brought much upheaval to the e-commerce landscape for the last several decades — and this new year is no different. But while change is inevitable in the ecommerce industry, it’s also growing at a great speed, with experts predicting that worldwide sales will surpass $2…
Read moreCultural Travel by Pixel
Week of January 16, 2017 [row] [span1] [/span1] [span7] The World Trade Organization has identified 6 "pivotal areas" as the basis of Cultural Tourism success: handicrafts and visual arts; gastronomy and culinary; social practices, rituals, and festive events; music and performing arts; oral traditions and expressions; and knowledge and practices concerning nature. [button text="See Full…
Read moreRetailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens
The promoted pins in Google Maps are being tested on Android devices. Ginny Marvin on December 15, 2016 at 3:00 pm Google is continuing to test its new promoted pin ads — now formally dubbed Promoted Places — in Google Maps with a small group of retailers. The pilot is running in the Google Maps…
Read moreFacebook’s latest measurement error undercounted Instant Articles traffic
For those keeping count, this is the fourth time Facebook has disclosed measurement errors in as many months. Tim Peterson on December 16, 2016 at 11:00 am It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for…
Read moreReserve with Google: Deeper booking integration through search and Maps
Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp. Greg Sterling on December 15, 2016 at 11:32 am Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. Now the company has gone much…
Read moreCultural Travel by Pixel
Week of December 19, 2016
Read more5 Marketing Predictions for 2017
By Gabrielle Diepenbrock, Account Coordinator Ready or not, 2017 will be here before we know it! Here is a compiled list of predicted trends that will help you adjust, prep and optimize your advertising and marketing plan for the new year: [row] [span1] [/span1] [span7] An increased focus on analytics — including the use of…
Read moreCultural Creative – Cherokee “Oops” TV Spot
By Jeff Goss, President/CEO [row] [span8] [/span8] [/row] Well, there’s selling baskets in the gift shops, and then there is telling the story of a basket and having people buy it. We chose the latter as we focused on the lifestyle of the Cherokee civilization to build the brand by increasing interest and intrigue —…
Read moreMarketing a Small Town
Maximizing Budgets and Promoting Inherent Resources By Chloe Ayres, Senior Graphic Designer One of the principles of successful marketing (especially when marketing a destination) is to capitalize on honesty. Small towns and/or smaller destinations often imitate larger destinations in order to attract visitors, but that completely misses the point. Visitors go to smaller destinations for…
Read moreCultural Travel By Pixel
Week of December 5, 2016
Read moreNew features may be coming to AdWords Responsive Ads
Some accounts are now requiring a square image. Ginny Marvin on December 1, 2016 at 2:27 pm It seems Google may be getting ready to test some new features for responsive ads in AdWords. Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape…
Read moreSEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed. Bryson Meunier on November 28, 2016 at 12:24 pm On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred…
Read moreSnapchat shuts down Story Explorer feature in Live Stories
Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives. Tim Peterson on November 30, 2016 at 11:00 am A year after introducing Story Explorer as a way for people to view the events documented in Live Stories from many different angles, Snapchat is…
Read morePinterest launches Showcase to give brands a way to shape their stories
Pinterest has launched a showcase feature to give brands the ability to present their best selves. Tamar Weinberg on December 1, 2016 at 3:35 pm Pinterest has given brands an edge with a new update on its user interface. Announced today, the platform has launched a new feature it calls Showcase, allowing visitors who interact…
Read moreWhat Destinations Should Know About Local SEO
By Gabrielle Diepenbrock, Account Coordinator/Social Media Coordinator Of course destinations want to draw visitors from across the state, country, and even the other side of the world. But what about the local visitor? Destinations should optimize their local search ranking and provide content to encourage leisure and travel within their local geographic region as well.…
Read moreCultural Tourism: A Huge Opportunity and A Growing Trend
Cultural tourism. It sounds like a niche. In reality it is something different. Cultural tourism is a huge opportunity and a growing trend. According to the Travel Industry Association of America, roughly eighty percent of the 150,000,000+ adults who travel more than fifty miles from their homes can be considered “cultural tourists.” Thirty percent of…
Read moreThe Goss Agency Presents On Digital Marketing At AB Tech
Ryan Laffler and Gabrielle Diepenbrock, Digital Director and Social Media Manager respectively, at The Goss Agency presented at AB Tech’s Hospitality Marketing Class early this month. Ryan and Gabrielle discussed digital marketing strategy and channel structure/opportunity. Ryan began with a roundup of weekly digital news. The Goss Agency reviews and profiles digital media by channel…
Read moreHow The Cultural Traveler Uses Social Media
By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager The internet has given a wealth of information to today’s consumer. And people do take the time to research. They want to make the best decision with the time and money they have. Cultural travelers are no exception. Cultural travelers are looking for destinations that will provide them…
Read more5 SEO Mistakes You’re Making
In the early days of SEO, the mindset for most specialists was, "How do we trick Google into giving us better search results?" Well, if Google has ever been accused of something, it wasn't stupidity, which is why they've since begun penalizing SEO specialists who try to game the system. Nowadays, good SEO isn't achieved…
Read moreClassic Creative – Haywood County
Haywood County, after our branding workshop filtering and prioritizing all the features and visitor experiences, determined that the authentic Appalachian culture and clean natural environment were the assets that rose to the top. Thus, “Haywood County, Authentic Appalachian, pure and simple” was born. A new logo was created by illustrating the landscape in a turn-of-the-century…
Read more4 Reasons Why Your Destination Should Use Instagram Stories
By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager Was Instagram being a copycat of Snapchat when it rolled out its new feature, Instagram Stories? Of course. Should brands still use and be aware of this new feature? Most definitely. Just like Snapchat Stories, Instagram Stories are available to be seen by all followers of a user…
Read moreARE YOU FOR REAL?
By Rachel Hornay, Copywriter Intern Technology is always developing but the recent craze of virtual reality invites brands to explore a whole new platform. Virtual reality (VR) is defined as a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real way by a person using special electronic…
Read moreFour Tips on How to Use Instagram to Reach Millennials
By Travis LeJune, Account Intern Who is using Instagram? Right now, about 46% of millennials have Instagram, and by 2019, it’s predicted that nearly two-thirds of millennials will be using Instagram. It is one of the most consistently and quickly growing social media platforms; but most importantly, it is one with the highest engagement, especially…
Read more4 Ways To Attract Millennials To Your Destination
By: Courtney Jacobs, Account Intern Millennials are armed to be the driving force behind the travel industry. They use travel to go on adventures, learn other languages and study. Why are they so eager to travel? This generation was jaded by the recession and now places less importance on saving for retirement and instead values…
Read moreQ+A: How Do I Optimize Pinterest For My Destination?
By Gabrielle Diepenbrock, Account Coordinator and Social Media Manager 1. Why is Pinterest important for travel destinations? You may ask: Isn’t Pinterest just a website where stay-at-home moms find cool recipes and quirky DIY crafts? While there may be some truth in that, there is so much more to Pinterest that your destination can benefit…
Read moreSome Web Design Trends in 2016
Photo Credit: UXPin By Eddie Maiale, Design Intern Web design trends are consistent in one aspect - They are always changing. You could say it is a living beast on its own. Tackling the beast this year is no different. Trends this year include: moving toward a more minimalist design versus the 3D look, adding…
Read moreWhy You Need to be Focusing on Native Advertising
By Ryan Laffler, Account Manager & Digital Director Display ads, the advertisements that you see on the top and sidebars of almost every webpage nowadays, are in decline. One part of the problem is that they are rarely relevant to the user. While this has changed somewhat with Google Adsense’s targeting algorithm, it started to…
Read morePin It! – The 3 Most Important Tips to Optimize Your Pinterest
By Travis LeJune, Account Intern Do you have a Pinterest yet? If you are a shopper, you should definitely get one. If you are a seller, you MUST have one! Sure, it is still a fairly young social media platform, but it has been churning up some extremely surprising statistics we think you should know…
Read moreADmirable: Chipotle’s New Campaign
Fast food giant Chipotle recently came out with an animated short about two kids who grow up locked in competition with each other. The heartwarming video works because it captures Chipotle’s brand distinction in an entertaining way that resonates with others. Memorable brands don’t just offer great products or services, they connect with their audience…
Read moreTop 5 Mobile Advertising Trends in 2016
By Ryan Laffler, Digital Director, and Rachel Hornay, Art Direction/Copywriting Intern 1. FORGET YOUR WALLET Mobile wallets have become the new way to pay. Once companies proved that mobile wallet transactions were properly encrypted and secure, mobile wallets began to take off. Many top brands such as Apple, MasterCard and Android now offer mobile payment.…
Read moreDigital Advertising Statistics You Need to Know (Infographic)
Ever since the turn of the century, Digital Advertising has been changing the ways brands communicate with their audience. The number of tools and techniques that have surfaced over this time can be a little overwhelming, but with the right strategy and agency behind you, digital advertising can produce tremendous returns for you and your…
Read moreYOUR EMOJI SAYS IT ALL
By Rachel Hornay, Art/Copy Intern They say that a picture is worth a thousands words, especially with today’s language evolving with the usage of emoji characters. Emojis are intended to illustrate, or in some cases replace altogether, the words we send each other digitally, whether in a text message, email, or tweet. Instagram calls emoji…
Read moreCultural Creative – Haywood County, NC
Haywood County, after our branding workshop filtering and prioritizing all the features and visitor experiences, determined that the authentic Appalachian culture and clean natural environment were the assets that rose to the top. Thus, “Haywood County, Authentic Appalachian, pure and simple” was born. A new logo was created by illustrating the landscape in a turn-of-the-century…
Read moreSustain Your Brand using Instagram and Food
By Courtney Jacobs, Account Intern Brands are constantly looking for ways to engage with consumers on social media. However, one challenge is noticing the trends occurring on various platforms and capitalizing on them successfully before the competition. One such trend that is growing in popularity centers around food. It’s hard to find someone who doesn’t…
Read moreVine on the Decline
By: Ryan Laffler, Account Manager Vine has had a rough year. The popular social media app that allows users to string together a series of videos up to six seconds long in all is quickly losing market share in the digital advertising industry. Competitors like Facebook, YouTube, Instagram, and Snapchat are all moving to capitalize…
Read more7 Digital Marketing Takeaways from the Digital Summit 2016
By: Gabrielle Diepenbrock, Account Coordinator/Social Media Earlier this month, I was privileged to represent The Goss Agency while attending The 2016 Digital Summit Conference in Charlotte. I was able to gain knowledge from industry leaders during those two days. I almost felt a tad nostalgic of college lectures as I quickly scribbled down note after…
Read more6 Tips To Succeed In Real-Time Marketing
By Dari Mullins, Senior Account Manager As the capacity of digital devices continues to increase and the craving for new, current, engaging content from consumers rises – Brands have to act quickly to stay ahead of the emerging trends. Real-time adverting has been around for several years, but it’s popularity continues to grow on Social…
Read moreInstagram, Twitter to Expand Video Advertising Opportunities
Ryan Laffler, Account Manager Instagram and Twitter are finally beginning to embrace video advertising. What’s the big deal? Video ads cost more on average to make than banner ads, and they also take more time for a viewer to digest. Are they even worth it? Absolutely. A 2014 study by Millennial Media showed that engagement…
Read moreYouTube Introduces a New Ad Package
By Brady Rothschild, Intern YouTube is introducing a new ad package for companies looking to advertise through them. Last Tuesday (on April, 26, 2016) they announced the start of bumper ads. Bumper ads are 6-second ads that you can’t skip, rather than the traditional 30-second YouTube ad that you can skip after five…
Read more7 Benefits of Building a Microsite for Your Destination
By Gabrielle Diepenbrock and Dari Mullins Microsites are rising in popularity for destination marketing organizations (DMO’s) as these organizations reach out to niche affinity groups. Microsites enable DMO’s to promote their destinations to specific interest groups (like nature enthusiasts, foodies, music lovers, etc.) without having to overwhelm the main homepage with content about every single…
Read moreHow Facebook’s Big Conference will Impact Businesses
By Brady Rothschild, Account Support The Facebook Development Conference (F8) took place in California this week. Facebook laid out their strategy for the next ten years and many of the announcements will make a direct impact on businesses. This shows how they are going to keep people as well as businesses connected in every possible…
Read moreHow Instagram’s New Algorithm Affects Your Business
by Ryan Laffler, Account Manager Algorithms are everywhere. On your smartphone, at the ATM machine, while waiting at a stoplight, I literally mean everywhere. And that’s a good thing! At their core, an algorithm is a formula or a set of processes to solve a problem. They’re especially useful when dealing with enormous amounts of…
Read more5 Takeaways from Social Media is a Behavioral Shift
Today on Social Media Today, Andrew Hutchinson discussed how we have to stop talking about the individual social platforms so much and start talking about what audience trends the usage of these social networks reveals about these audiences. Here are 5 key takeaways from his analysis.
Read moreHow to Leverage Hashtags for Business on Different Social Media Platforms
By Gabrielle Diepenbrock Hashtags have become a common way for millennials and individuals to express themselves on social media and reach out to the world around them. They can join in on conversations revolving around a certain topic and spurt their opinions to everyone interested in that topic. But while hashtags are popular for individuals,…
Read moreThe Six Components of Mobile SEO in 2016
By: Ryan Laffler, Account Manager Most businesses understand the importance of SEO, but what about mobile SEO? How is it different? How is the landscape changing moving forward? We tracked down six fundamental components to a successful mobile SEO strategy in 2016. Bryson Meunier, the SEO Director at Vivid Seats, broke down the components in…
Read moreAnchor: The Next Big Social Media Platform?
By Brady Rothschild, Account Services What is Anchor? Anchor is an app that allows one to create content in real time and share it with one’s friends, followers and others who are just browsing the Internet. It works very similarly to Twitter, or Instagram, but instead of text or pictures, talk is used to engage with other…
Read more4 Ways to Use Facebook Advertising
Social advertising is here to stay, and you can take advantage of these low-cost, low barriers to entry social ads on Facebook, Instagram, Pinterest, Twitter, and Linkedin. Here are 4 easy ways to dip your toes into Facebook advertising for your business page. Boost Your Posts This is one of the easiest ways to advertise on…
Read moreAre You Providing Enough Value with Your Content Marketing?
Content marketing basically encompasses anything that you distribute with the intention of your audience consuming it. Blogs, tweets, Facebook posts, whitepapers, emails, newsletters...most of these pieces of content are all what social media expert Gary Vaynerchuk would call "jabs." Vaynerchuk recently said, "I’ve done 185 episodes of a show answering questions people ask me on…
Read moreTreat Each Social Media Channel Differently
We constantly hear about how overwhelmed people are by social media and it usually stems from people failing to treat each social media channel differently. Typically, this anxiety happens when organizations don't do one or all of the following...
Read moreGoogle Rankings for Cultural Tourism
While the term “cultural tourism” has been in use for several years, we still have a ways to go until it becomes a household term. Just do a Google search for “Cultural Tourism” and you’ll see that only two destinations make the first page of results--Cherokee Preservation Foundation and Europe. These results show that savvy…
Read moreSocial Media Predictions for 2016
by Gabrielle Diepenbrock, Account Manager Businesses continue to seek out different ways to reach their consumers and increase brand awareness using social media. More and more brands are joining the social media band-wagon, and the need for brands to differentiate themselves from their competitors is critical. As we begin this New Year, here is a list of social…
Read moreUnderstanding Content Marketing for 2016
2015 marked some big developments in content marketing. Periscope launched in March 2015. Other livestreaming apps Meerkat and Blab also joined the fray. Snapchat became more mainstream, hitting over 100 million active users.
Read more5 Emerging Trends in Online Marketing You Need to Know
As 2015 comes to a close, it's time to look ahead and brush up on the emerging trends that will affect your online marketing. Mobile Will Trounce Desktop It was only a matter of time: in 2015, mobile traffic on Google finally surpassed desktop traffic. In response, Google released an algorithm designed to crush a…
Read more2016 Marketing and Advertising Trends Roundup
2016 is right around the corner, so we’ve rounded up 10 pieces of the top advice about marketing and advertising trends to help your business reach new heights next year. Share this with everyone you work with, then schedule a brainstorming session so January 1, 2016 can’t sneak up on you. Forbes “Video ads will start…
Read moreSnapchat Explores Audience-Targeted Advertising
By Ryan Laffler, Account Manager Four years ago, Snapchat burst onto the social media scene with a novel idea: an app that lets users share photos and videos that are only viewable for a limited amount of time (as of today, the range is from 1 to 10 seconds). The idea started out as a…
Read moreMost Viral Ads of 2015
Adweek recently released a list of the 20 most viral ads released in 2015, so we analyzed the winners and created a list of five patterns for why these ads went viral. Even if you don’t have a huge advertising budget, you can always be inspired by the content, messaging and tactics behind ads by…
Read moreBest Email Marketing Results Yet
As an agency, we win when our clients win. We get just as much or more of a thrill when our efforts on behalf of our clients net great results, like with this best ever email marketing campaign sent last week. As Entrepreneur recently shared: The average person gets 121 [emails] a day. The human race…
Read moreBest Travel Brands on Social Media
Travel brands showcase the power of pictures, real-time content, and useful information on social media, and these are lessons that all businesses can learn from and incorporate into your social media efforts. We take a look at posts from 5 travel brands and show how they ‘get’ social media. We utilize the recent eValue Analytics…
Read moreEmail Marketing Works!
Today's marketing landscape is more fractured than ever. People are hit with TV and radio commercials, digital ads, email marketing, social media...it's a lot to take in, and a lot for businesses to keep up with. Thankfully, we know that email marketing is not dead and can still deliver solid results. Entrepreneur recently released, "7…
Read moreBerger’s Six ‘STEPPS’ for Creating Viral Marketing Content
By Gabrielle Diepenbrock, Account Support While it seems like a successful viral marketing campaign relies mainly on luck and timing, creative content plays a critical role in what makes things go viral. In the book Contagious, Professor Jonah Berger explored this idea and discovered six characteristics of viral marketing content. The acronym for these six…
Read moreWhy Twitter Still Matters
Some businesses have ignored being consistent on Twitter because they don't understand it or think there is no way to stand out with millions of tweets streaming every hour...
Read moreMore Awesome Email Marketing Results
The old saying, "Success breeds success" is certainly true when it comes to email marketing. For our client Blossman Gas, we capitalized on the success of last week's E-Direct Ad and tweaked the targeting to get even more people to open and click through the content. The result? The open rate increase 3% from…
Read moreEmail Blast Nets Big Jump in Website Traffic
We sent this Direct Email out for Blossman Gas: And generated this excellent website traffic for our client: The graph above shows how one direct email campaign with a 2% clickthrough and 11% open rate to over 430,00 targeted single family homes spiked website traffic from 1500 views per day to 4500 per day within 24…
Read morePinterest Tips for Business Success
Pinterest recently hit a huge milestone--100 million users! This news means even more when put into the context of predictions that it would only reach 47 million users by 2015, and 59 million users by 2019...
Read morePinterest Promoted Pins
For our client, Brandzaffair, we decided to experiment with the new Pinterest promoted pins opportunity. Before we share our results, we thought we’d round up a few expert opinions and information about the advertising tool. According to Quick Marketing, “These advertising options give businesses the opportunity to pay and feature selected [Pinterest promoted] Pins…
Read moreFacebook Overtakes Google as Top Website Traffic Driver to News Sites: What It Means For Your Business
Google has long been the king of driving traffic to websites. For years, businesses have worked to make Google happy by being conscientious of certain key website factors: search engine optimization, keywords, meta-tagging, including images, posting new content frequently...the list goes on. Yet, Parse.ly has revealed that Facebook has now overtaken the web search giant…
Read more1 Message, 7 Digital Advertising and Print Advertising Uses
The idea behind this message for our client Alliance Autogas was to highlight the safety and ease of use of the Stäubli Nozzle (which is the technology that you use to fill up your tank with propane), and the result is a consistent digital advertising message optimized for 7 different uses. 1. Display Ad 2. E-Direct…
Read more5 Things You’ll Learn From a Digital Audit
The rapid pace of social media means that sometimes, businesses fail to take the time to assess if what they're doing aligns with best practices and you're hitting your goals. Hopefully, you're already doing monthly reports to see growth and impressions for each of the channels you are utilizing, but this report is only showing you a piece…
Read more5 Tools to Get More Out of Instagram
Instagram can net some powerful results for businesses thanks to its quick and easy ways for your customers to engage with just a tap on the screen, and its scroll-ability keeps people glued to their feeds. An image posted to Instagram can easily gain tens or hundreds of likes or comments, whereas a Facebook or Twitter…
Read more9+ Ways to Improve Your Video Marketing
Video is fast becoming an essential part of any businesses’ marketing mix. Here are some video marketing tips for creating better content and how to get more eyeballs on the videos you create. 2 Minutes or less Data shows that “more than 80% of viewers watched one that was 30 seconds or shorter, while less…
Read moreBranding with Periscope
Social media is one of the most powerful tools a business has in its arsenal. Need to respond to hundreds of customer inquiries from multiple countries before lunchtime tomorrow? No problem...
Read moreNew Digital Marketing Statistics 2015
This article from Adweek, "7 Digital Marketing Stats That Caught Our Eye in the Last Week," rounds up some of the interesting digital marketing statistics that have come out in the past week...
Read morePromoting Your Social Media Channels
All too often, we see clients and potential clients fail to promote their social media presence. It’s important to use your website, newsletters, blogs, and other visible places to promote the fact your company is on social media...
Read more5 Quick Fixes for Your Facebook Page
We spend a lot of time on Facebook for clients, for our agency and for ourselves, and we see some mistakes over and over that can be quickly fixed to up your Facebook game immediately. These updates will make your brand look more professional online and could help generate new leads or new stories to be…
Read moreNew Website for Haywood County
We were tasked with creating a new website for Haywood County that highlighted specific elements of the North Carolina Smokies experience into a visually stunning, user-friendly website that shows off all the great assets the county has for both locals and visitors to enjoy during their time in Haywood County.View the Haywood County website at visitncsmokies.com.…
Read moreAsheville Wordcamp Review: A WordPress Conference
Over the weekend of July 25-26, I was fortunate enough to attend Asheville’s Wordcamp 2015. Wordcamp is a nationwide series of conferences detailing the finer points of Wordpress...
Read more10 Reasons Your Brand Should Utilize Video Marketing
In the one minute it takes you to read this text, 100 hours of video will be uploaded to YouTube. That’s 250 days of video every hour, 16.4 years of video every day, and six millennia of video every year! As the world’s largest repository of moving images, YouTube is the 3rd most visited website…
Read moreA Numbers Game: A PPC Case Study Update
By Scott Zeller, SEO & SEM Specialist, The Goss Agency Sudoku, a popular numbers game, is a logic-based puzzle that requires you plug in numbers from 1-9 in the right combination to solve it and win the game. It starts with a few numbers and a partially completed 9x9 grid, and relies on you, the…
Read moreSocial Media Marketing Resources
To finish our social media blog series, we've rounded up a few resources we trust to give us up-to-the-minute, useful ideas for our clients and our own social media. Find which expert or website appeals to you the most, then sign up for their newsletter or follow them on Facebook to stay informed. 1. Convince and Convert At…
Read more3 Possible Agency Roles for Your Social Media: Management, Guidance, or Training
Social media changes on a monthly--sometimes daily--basis, so it’s important that you evaluate your company’s digital presence frequently as well as taking the time to keep your social media knowledge up-to-date...
Read moreSocial Media: One Is (Always) Greater Than Zero
This month, we’re talking about social media on the blog. To start, we’ll look to Gary Vaynerchuk, one of the leading experts and authors in the field whose company, VaynerMedia, just won the...
Read moreApple Set to Shake Things Up in the Search Engine Market
David Bowie wrote those words in 1971. Almost 45 years later, this song is stuck in my head as I read that Apple may be partnering with Microsoft later this year, attempting to take on Google in the world of search engine marketing...
Read moreIterative Website Development: Build Your House on a Solid Foundation
We often get inquiries from clients about building them a new website. Many of them have websites already - websites that they hate for one reason or another. The content management system is too hard to use. The design is outdated. The site doesn't work on mobile. Regardless of the reason, the client's answer to…
Read moreSEO: A Daily Workout
Exercise. We know we need it, but it can be intimidating when deciding how, when and where to get started. Is it fun? Not at first, but over time, it can be. With the right discipline, the right program...
Read moreDon’t Let Google Downgrade Your Website
My last two posts asked those in the travel/tourism industry and private business to step back and take an open-minded look at your brand image and your competitor’s brand image...
Read moreHaywood County TDA Campaign
"We have the best views, by miles." Why visit Haywood County? One of the best reasons is this view. Blue Ridge Parkway, which cuts through the county as it winds its way through North Carolina and up through Virginia, is considered one of the most scenic drives in the country. This piece shows that the beauty…
Read moreIs That For Here, or To-Go? Tourism Marketing in a Mobile World
We stand in the middle of an ever-evolving digital revolution, my friends, and that revolution is being delivered via emerging mobile technologies, apps, smart phones, and tablets...
Read moreEffective Social Media Tools: TweetDeck
There are many tools you can use to monitor Twitter, but my personal favorite is TweetDeck. With it's super-organizable column structure, you can follow lists, search terms, activity, notifications, and more...
Read moreTwo Ads Make YouTube’s 2014 Top Ten
As the year winds down, the best of lists ramp up. YouTube released it's annual "rewind" this week, a mash-up of all the social site's viral videos for 2014. Along with the rewind video, which features a fantastic music mash-up by DJ Earworm, the site announced the top ten trending videos of 2014. This global…
Read moreThe Numbers Game: A TGA PPC Case Study
by Scott Zeller Plato once said, “A good decision is based on knowledge, and not on numbers.” And for the most part, I agree. However, in the world of pay-per-click (PPC), a good decision is based on both knowledge AND numbers. Raw data is merely that, unless you have the knowledge to apply that data…
Read moreNew Branding Campaigns Launched for Haywood County, NC, and Paradise Beach Cozumel
Emphasizing Haywood County as a destination for authentic Appalachian culture, The Goss Agency completed a multi-day branding session with the Haywood County Tourism Development...
Read moreDigital Press Kits: Lessons from Non-Profits
When it comes to digital press kits, non-profit organizations are way ahead of the curve. They have a great story to tell, need to get as much earned (as opposed to paid) media as possible...
Read moreDigital Press Kits: Just the Facts
Do you feel like you answer the same seven questions about your company or organization all the time? Do more than half of your press/marketing calls involve questions like...
Read moreDigital Press Kits: With Images, Size Matters
One of the key benefits to online press kit is the ability to include multimedia files, like videos and images. Images can be broken down into two categories: graphics and photographs. Both of these can play a key role in your digital press kit.
Read moreOh no, it’s SEO! The story of the brand behind the curtain.
SEO stands for Search Engine Optimization, and it’s basically the discipline used to improve your natural (or organic) ranking or position on the search engine results pages...
Read moreRebranding Historic Biltmore Village
by Jeff Goss Situation: A 109-year-old village historically designed for the artisans, craftsmen and women, employees, and support staff for the Biltmore Estate, Biltmore Village grew from a desolate place in the 1970s to achieving a wealth of independent restaurants and shops, along with national brands. Even with the rich shopping-experience stores were not…
Read moreDigital Press Kits: Where to Start
Alright, so you are convinced that you need a digital press kit. But where do you start? Fear not, you’re already farther ahead than you think. You probably already have a printed press kit that you provide to...
Read moreDigital Press Kits: The New Essential
Sometimes it feels like the entire world is on the internet. While that may not be true, the vast majority of your customers, local and national media contacts, and your competitors likely are…
Read moreYour Brand on Social Media: To Troll, or Not to Troll
David Griner's post over on Adweek Year of the Troll: Brands Learn to Love Messing With Consumers brings up some interesting points about the latest social media stunts being used by brands...
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