Sample of Mitchell County's beautiful assets.
March 27 Press Release:
Asheville’s The Goss Agency Begins Work with New Client, Mitchell County Economic Development Commission
The Goss Agency is executing a portfolio of TGA proprietary quantitative and qualitative research and branding tools to ascertain Mitchell County’s most compelling features, benefits, and experiences to: attract visitors, business site selection/relocation, retention of populace, attraction of entrepreneurs/specialized industry, WNC Mountain lifestyle residential living.
Mitchell County Chamber of Commerce and Development Foundation Director Patti Jensen says, “Mitchell County’s selection of The Goss Agency was based on the incredible amount of experience, success and genuine understanding of our needs that Goss brought to their presentation. We appreciated their enthusiasm to partner with us to ensure that the project succeeds and that our results move Mitchell County ahead.”
President of The Goss Agency, Jeff Goss, adds, “The Goss Agency is extremely excited with this opportunity to work with Mitchell County to distinguish it among all the other counties in the WNC region, as well as within North Carolina and the Southeast.”
The Goss Agency has been tasked with reaching and exceeding Mitchell County’s objectives in all the areas of economic development opportunities, and Jeff is “confident we will succeed. Why? Because Mitchell County is abundant with compelling features and benefits to lead to a distinctive brand positioning to communicate in an engaging manner that touches the emotions of the prospects of these areas. Added to that is a stellar board of smart business and marketing people to work with, and together we can reach new peaks in awareness and opportunity for Mitchell County.”
The collaboration kicked off last week with a productive branding workshop led by The Goss Agency’s Brand Strategist Bob Davies. For the next few months, the agency’s focus will be on creating print and digital ads that fit with the brand identity uncovered during this intensive workshop and subsequent follow ups.
About Mitchell County
Mitchell County has the perfect climate for growth thanks to its prime geographic location in Western North Carolina, low cost of doing business, premier educational institutions, and diversified and highly trained workforce, making it one of the most attractive business communities today. Mitchell County has a diverse economic climate with sectors ranging from a vibrant community of artists and craftspeople to one of the world’s most advanced mining industries. Visitors to Mitchell County enjoy the many natural resources from Roan Mountain, streams filled with trout, to hiking the Appalachian Trail.
About The Goss Agency
The Goss Agency, headquartered in Asheville, NC is a full-service and fully integrated advertising, marketing and public relations agency with over 19 years in the travel/tourism industry. The agency’s work facilitated an 18% increase in sales last year with the rebranding and website overhaul for Historic Biltmore Village in Asheville, NC. Other work includes the launch of the first Disney Resorts outside Orlando, (Disney’s Vero Beach and Hilton Head Island Resorts), the islands of St. Lucia and Palau, the Cherokee Nation and the Seminole Tribe of Florida (AH-THA-THI-KI), to name a few.
For more information, contact Gordon Farquhar, 828-259-9910, gordonaf@thegossagency.com, www.thegossagency.com
