By Ryan Laffler, Account Manager [caption id="attachment_9093" align="aligncenter" width="630"] The Historic Biltmore Village Website, developed and designed by The Goss Agency[/caption] The internet is a busy place. To say that it’s a “saturated marketplace” is a bit of an understatement. As of September 2014, the internet clocked in at 1 billion websites (website here refers…
Read moreWhat Destinations Should Know About Local SEO
By Gabrielle Diepenbrock, Account Coordinator/Social Media Coordinator Of course destinations want to draw visitors from across the state, country, and even the other side of the world. But what about the local visitor? Destinations should optimize their local search ranking and provide content to encourage leisure and travel within their local geographic region as well.…
Read moreThe Goss Agency Presents On Digital Marketing At AB Tech
Ryan Laffler and Gabrielle Diepenbrock, Digital Director and Social Media Manager respectively, at The Goss Agency presented at AB Tech’s Hospitality Marketing Class early this month. Ryan and Gabrielle discussed digital marketing strategy and channel structure/opportunity. Ryan began with a roundup of weekly digital news. The Goss Agency reviews and profiles digital media by channel…
Read moreHow The Cultural Traveler Uses Social Media
By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager The internet has given a wealth of information to today’s consumer. And people do take the time to research. They want to make the best decision with the time and money they have. Cultural travelers are no exception. Cultural travelers are looking for destinations that will provide them…
Read more5 SEO Mistakes You’re Making
In the early days of SEO, the mindset for most specialists was, "How do we trick Google into giving us better search results?" Well, if Google has ever been accused of something, it wasn't stupidity, which is why they've since begun penalizing SEO specialists who try to game the system. Nowadays, good SEO isn't achieved…
Read more4 Reasons Why Your Destination Should Use Instagram Stories
By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager Was Instagram being a copycat of Snapchat when it rolled out its new feature, Instagram Stories? Of course. Should brands still use and be aware of this new feature? Most definitely. Just like Snapchat Stories, Instagram Stories are available to be seen by all followers of a user…
Read moreSome Web Design Trends in 2016
Photo Credit: UXPin By Eddie Maiale, Design Intern Web design trends are consistent in one aspect - They are always changing. You could say it is a living beast on its own. Tackling the beast this year is no different. Trends this year include: moving toward a more minimalist design versus the 3D look, adding…
Read moreDigital Advertising Statistics You Need to Know (Infographic)
Ever since the turn of the century, Digital Advertising has been changing the ways brands communicate with their audience. The number of tools and techniques that have surfaced over this time can be a little overwhelming, but with the right strategy and agency behind you, digital advertising can produce tremendous returns for you and your…
Read moreYouTube Introduces a New Ad Package
By Brady Rothschild, Intern YouTube is introducing a new ad package for companies looking to advertise through them. Last Tuesday (on April, 26, 2016) they announced the start of bumper ads. Bumper ads are 6-second ads that you can’t skip, rather than the traditional 30-second YouTube ad that you can skip after five…
Read moreNew Website Sneak Peek
By now, you probably realize how important it is to refresh (or completely overhaul) your website so that it incorporates all the current features users expect as well as compiling with SEO, mobile, and other trends. As we shared in a previous blog post, "Iterative Website Design," your website is a living representation of your…
Read moreEmail Blast Nets Big Jump in Website Traffic
We sent this Direct Email out for Blossman Gas: And generated this excellent website traffic for our client: The graph above shows how one direct email campaign with a 2% clickthrough and 11% open rate to over 430,00 targeted single family homes spiked website traffic from 1500 views per day to 4500 per day within 24…
Read moreFacebook Overtakes Google as Top Website Traffic Driver to News Sites: What It Means For Your Business
Google has long been the king of driving traffic to websites. For years, businesses have worked to make Google happy by being conscientious of certain key website factors: search engine optimization, keywords, meta-tagging, including images, posting new content frequently...the list goes on. Yet, Parse.ly has revealed that Facebook has now overtaken the web search giant…
Read moreNew Website for Haywood County
We were tasked with creating a new website for Haywood County that highlighted specific elements of the North Carolina Smokies experience into a visually stunning, user-friendly website that shows off all the great assets the county has for both locals and visitors to enjoy during their time in Haywood County.View the Haywood County website at visitncsmokies.com.…
Read moreAsheville Wordcamp Review: A WordPress Conference
Over the weekend of July 25-26, I was fortunate enough to attend Asheville’s Wordcamp 2015. Wordcamp is a nationwide series of conferences detailing the finer points of Wordpress...
Read moreNew Brand Image and Website for Paradise Beach Resort
The Goss Agency Launches New Cozumel, Mexico Paradise Beach Resort Brand Image and Website Asheville, North Carolina - The Goss Agency recently launched a new website and brand image for Cozumel’s stunning Paradise Beach Resort, one of the most pristine, idyllic destinations in all of Mexico. The branding work began with an evaluation of the property…
Read moreNew Branding Campaign for Asheville’s Historic Biltmore Village
The Goss Agency, in conjunction with Biltmore Property Group, recently launched a branding campaign for Historic Biltmore Village located in Asheville, North Carolina in the heart of the beautiful Blue Ridge Mountains...
Read moreIterative Website Development: Build Your House on a Solid Foundation
We often get inquiries from clients about building them a new website. Many of them have websites already - websites that they hate for one reason or another. The content management system is too hard to use. The design is outdated. The site doesn't work on mobile. Regardless of the reason, the client's answer to…
Read moreSEO: A Daily Workout
Exercise. We know we need it, but it can be intimidating when deciding how, when and where to get started. Is it fun? Not at first, but over time, it can be. With the right discipline, the right program...
Read moreNew Branding Campaigns Launched for Haywood County, NC, and Paradise Beach Cozumel
Emphasizing Haywood County as a destination for authentic Appalachian culture, The Goss Agency completed a multi-day branding session with the Haywood County Tourism Development...
Read moreVisual Press Releases
It’s all about the images. We live in a visual world – cameras on our phones and in our pockets; Instagram, Facebook and Pinterest at our fingertips. Press releases should reflect this. Images make everything better...
Read moreDigital Press Kits: Just the Facts
Do you feel like you answer the same seven questions about your company or organization all the time? Do more than half of your press/marketing calls involve questions like...
Read moreDigital Press Kits: With Images, Size Matters
One of the key benefits to online press kit is the ability to include multimedia files, like videos and images. Images can be broken down into two categories: graphics and photographs. Both of these can play a key role in your digital press kit.
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