One can drive a lot of traffic to the site or point of contact, but if they don't act, that traffic is worthless.
This is why we have created a suite of conversion drivers aimed at driving quality traffic (visits, page views, time on, purchase) exceeding national website conversion averages. How well, you’ll have to hire us to find out.
This is where TGA excels: taking a brand’s supporting experiences or facts and communicating them in a manner that makes your prospects laugh, smile, think, and feel. And guess what? When they do, they remember.
Unlike a lot of digital marketing firms, The Goss Agency Digital Marketing Department’s strategy, planning, and execution are rooted in 30 years of branding, advertising, and marketing, with the understanding digital is the medium, not the message. Digital channels without compelling content/creative is like a NASCAR vehicle without a driver.
Affinity Target Marketing
We first identify the features and experiences of the destination with the most prospect potential. We then identify the Affinity Groups to which they appeal and rank them based on number of prospects within the DMA (Designated Marketing Area).
We ascertain the most cost-effective means to communicate our client's brand. We are particularly aware of context, tracking, reach, and frequency balance, and media integration.
We ascertain what collective knowledge we have to position you according to your assets; we discover what critical insights are missing; and we go find them using our suite of proprietary research tools designed for full discovery in your company, your constituency, and your competition.
TGA PR Philosophy: “Tell people what to think before they make up their own mind.” We have a wide suite of PR services (from crisis management planning, database/media contact-based list building by target profile, to strategic planning, press release writing, media training, press kit creation, etc.).
Content development of ideas and content that support the brand positioning and are designed to go viral.
Taking co-op to the next level with a disciplined, systematic program partnering our clients with noncompetitive marketing, products, services, and attractions that serve the same customer profile to share marketing tactics and materials (ticket exchange, links, databases, etc.) they each are already producing, therefore reaching each other’s prospect and customer base for essentially no cost.
V.E.E.P. (Visitor Experience Enhancement Program)
We work with you to identify and prioritize the visitor experiences most supporting brand positioning and distinction. We then recommend enhancements to existing visitor experiences supporting brand positioning, and we conceptualize new visitor experiences within destination and proximity for packaging and ownership.
The Goss Agency Cultural Map & Heritage Guide/App Program consists of a pocket-size self-folding map with participating merchants/attractions and businesses on one side and the Cultural Story on the other, and/or an App providing information and self-guided tours through the attractions and destinations of an area. The maps are available at all participating merchants in counter displays, and the App is available for all mobile platforms.
Destination Cultural Story Video
Using a high-definition Cannon 1D MK1V camera, we will capture primary and significant tour features, experiences, interview points of visitor experiences identified.
Groups, Clubs, and Organizations
Research/identification of regional, national and international organizations appealing to Affinity Target profiles, convert corresponding target E/Print Ads to Group format adding a promotion/special offer for membership. Development of creative message per target group with special promotion.