By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager Last March, Barack Obama became the first sitting U.S. president to visit Cuba since Calvin Coolidge’s visit to Havana in 1928, when he attended the Pan American Conference. Obama’s visit was primarily to restore relations between the U.S. and Cuba — a relationship severed during the Cold War…
Read more4 Ways To Attract Millennials To Your Destination
By: Courtney Jacobs, Account Intern Millennials are armed to be the driving force behind the travel industry. They use travel to go on adventures, learn other languages and study. Why are they so eager to travel? This generation was jaded by the recession and now places less importance on saving for retirement and instead values…
Read moreWhy You Need to be Focusing on Native Advertising
By Ryan Laffler, Account Manager & Digital Director Display ads, the advertisements that you see on the top and sidebars of almost every webpage nowadays, are in decline. One part of the problem is that they are rarely relevant to the user. While this has changed somewhat with Google Adsense’s targeting algorithm, it started to…
Read morePin It! – The 3 Most Important Tips to Optimize Your Pinterest
By Travis LeJune, Account Intern Do you have a Pinterest yet? If you are a shopper, you should definitely get one. If you are a seller, you MUST have one! Sure, it is still a fairly young social media platform, but it has been churning up some extremely surprising statistics we think you should know…
Read moreTop 5 Mobile Advertising Trends in 2016
By Ryan Laffler, Digital Director, and Rachel Hornay, Art Direction/Copywriting Intern 1. FORGET YOUR WALLET Mobile wallets have become the new way to pay. Once companies proved that mobile wallet transactions were properly encrypted and secure, mobile wallets began to take off. Many top brands such as Apple, MasterCard and Android now offer mobile payment.…
Read moreDigital Advertising Statistics You Need to Know (Infographic)
Ever since the turn of the century, Digital Advertising has been changing the ways brands communicate with their audience. The number of tools and techniques that have surfaced over this time can be a little overwhelming, but with the right strategy and agency behind you, digital advertising can produce tremendous returns for you and your…
Read moreSustain Your Brand using Instagram and Food
By Courtney Jacobs, Account Intern Brands are constantly looking for ways to engage with consumers on social media. However, one challenge is noticing the trends occurring on various platforms and capitalizing on them successfully before the competition. One such trend that is growing in popularity centers around food. It’s hard to find someone who doesn’t…
Read moreYouTube Introduces a New Ad Package
By Brady Rothschild, Intern YouTube is introducing a new ad package for companies looking to advertise through them. Last Tuesday (on April, 26, 2016) they announced the start of bumper ads. Bumper ads are 6-second ads that you can’t skip, rather than the traditional 30-second YouTube ad that you can skip after five…
Read moreAnchor: The Next Big Social Media Platform?
By Brady Rothschild, Account Services What is Anchor? Anchor is an app that allows one to create content in real time and share it with one’s friends, followers and others who are just browsing the Internet. It works very similarly to Twitter, or Instagram, but instead of text or pictures, talk is used to engage with other…
Read moreEmail Blast Nets Big Jump in Website Traffic
We sent this Direct Email out for Blossman Gas: And generated this excellent website traffic for our client: The graph above shows how one direct email campaign with a 2% clickthrough and 11% open rate to over 430,00 targeted single family homes spiked website traffic from 1500 views per day to 4500 per day within 24…
Read more10 Reasons Your Brand Should Utilize Video Marketing
In the one minute it takes you to read this text, 100 hours of video will be uploaded to YouTube. That’s 250 days of video every hour, 16.4 years of video every day, and six millennia of video every year! As the world’s largest repository of moving images, YouTube is the 3rd most visited website…
Read moreDigital Press Kits: Just the Facts
Do you feel like you answer the same seven questions about your company or organization all the time? Do more than half of your press/marketing calls involve questions like...
Read moreOh no, it’s SEO! The story of the brand behind the curtain.
SEO stands for Search Engine Optimization, and it’s basically the discipline used to improve your natural (or organic) ranking or position on the search engine results pages...
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