Week of July 17th, 2017 [row] [span1] [/span1] [span7] Facebook Expands its Ad Reporting – Will Tell Brands if the People Clicking on Their Ads Actually Made it to Their Sites [button text="See Full Article" link="http://marketingland.com/facebook-will-tell-brands-people-clicking-ads-actually-made-sites-218653" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Here’s How Publishers and Brands are Using Links…
Read moreHow Airbnb is Changing the Hotel Industry
By Gabrielle Diepenbrock, Account Manager & Social Media Manager Since Airbnb’s launch in 2008, more that 115 million travelers have stayed in 3 million Airbnb listings in more than 191 countries. It’s one of very few privately-held start-ups that can boast profits at such an early stage. In 2015, according to New York Times, one…
Read moreCultural Creative: Haywood County
By Jeff Goss, President and Creative Director Have you ever walked outside with a fresh cup of coffee and taken in the fresh mountain air of Western North Carolina around sunrise? If you have, you know exactly what I’m about to describe. You can close your eyes and imagine you’re in the jungles of Brazil…
Read moreCultural Look at Clarksville, Tennessee
By Gabrielle Diepenbrock, Account Manager & Social Media Manager In late April our team trekked to the Volunteer State to do an on-the-ground assessment of Clarksville, Tennessee. Have you ever heard the song Last Train to Clarksville by The Monkees? If not, you need to. As we drove through the beautiful green countryside, the team…
Read moreCultural Look at Cabell County, West Virginia
By Gabrielle Diepenbrock, Account Coordinator & Social Media Manager Last month, a few members of the team journeyed to Huntington, West Virginia, to take a look at several of the cultural assets Huntington and Cabell County have to offer. The trip was a great reminder to the team about why the agency does what it…
Read moreThe Secret to Driving Local Business (is Working with Other Local Businesses!)
By Ryan Laffler, Account Manager It is like a war – each morning, soldiers leave the comfort of their beds, don their uniforms, and rush onto the battlefield armed with their cellphones, a fresh cup of coffee, and the occasional midmorning snack. One by one, the soldiers make their way to the frontlines and begin…
Read moreARE YOU FOR REAL?
By Rachel Hornay, Copywriter Intern Technology is always developing but the recent craze of virtual reality invites brands to explore a whole new platform. Virtual reality (VR) is defined as a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real way by a person using special electronic…
Read moreFour Tips on How to Use Instagram to Reach Millennials
By Travis LeJune, Account Intern Who is using Instagram? Right now, about 46% of millennials have Instagram, and by 2019, it’s predicted that nearly two-thirds of millennials will be using Instagram. It is one of the most consistently and quickly growing social media platforms; but most importantly, it is one with the highest engagement, especially…
Read more4 Ways To Attract Millennials To Your Destination
By: Courtney Jacobs, Account Intern Millennials are armed to be the driving force behind the travel industry. They use travel to go on adventures, learn other languages and study. Why are they so eager to travel? This generation was jaded by the recession and now places less importance on saving for retirement and instead values…
Read moreQ+A: How Do I Optimize Pinterest For My Destination?
By Gabrielle Diepenbrock, Account Coordinator and Social Media Manager 1. Why is Pinterest important for travel destinations? You may ask: Isn’t Pinterest just a website where stay-at-home moms find cool recipes and quirky DIY crafts? While there may be some truth in that, there is so much more to Pinterest that your destination can benefit…
Read moreSome Web Design Trends in 2016
Photo Credit: UXPin By Eddie Maiale, Design Intern Web design trends are consistent in one aspect - They are always changing. You could say it is a living beast on its own. Tackling the beast this year is no different. Trends this year include: moving toward a more minimalist design versus the 3D look, adding…
Read moreWhy You Need to be Focusing on Native Advertising
By Ryan Laffler, Account Manager & Digital Director Display ads, the advertisements that you see on the top and sidebars of almost every webpage nowadays, are in decline. One part of the problem is that they are rarely relevant to the user. While this has changed somewhat with Google Adsense’s targeting algorithm, it started to…
Read morePin It! – The 3 Most Important Tips to Optimize Your Pinterest
By Travis LeJune, Account Intern Do you have a Pinterest yet? If you are a shopper, you should definitely get one. If you are a seller, you MUST have one! Sure, it is still a fairly young social media platform, but it has been churning up some extremely surprising statistics we think you should know…
Read morePokémon Go – The Future Virtual Reality Marketing World
By Travis LeJune, Account Intern It’s July 2016, and I am doing the same thing I was doing in July 1999. I would be questioning myself if it weren’t for the fact that everyone else is doing the same thing. Pokémon is back! Who hasn’t heard? The Pokémon Company and Niantic have teamed up to…
Read moreShould Your Business Use Snapchat?
By Courtney Jacobs, Account Intern Snapchat has existed for under 5 years, yet has achieved incredible numbers such as 100 million daily users and 10 billion daily views, making it an acknowledged rival of Facebook. Most businesses have created their own pages on Facebook for posting original and curated content, and many have joined Facebook-owned…
Read moreShould Your Destination Use Snapchat?
By Courtney Jacobs, Account Intern Snapchat has existed for under 5 years, yet it has achieved incredible numbers such as 100 million daily users and 10 billion daily views, making it an acknowledged rival of Facebook. Most businesses have created their own pages on Facebook for posting original and curated content, and many have joined…
Read moreUX Design: What Can It Do For You?
By Eddie Maiale (UX = user experience) In web design, one of the first and most important topics is user experience design. What is user experience design? A designer's job is to make sure the user is satisfied and considered when developing a website, application or product. This is where user experience comes into play…
Read moreWhat is Material Design? (Part 3 of 3)
By Eddie Maiale, Design Intern Welcome back! We are reaching the end of this series on material design, and the information in the last sections of material design is not to be ignored as it is just as important as something like style and color. Today we will be going through some guidelines for a…
Read moreSustain Your Brand using Instagram and Food
By Courtney Jacobs, Account Intern Brands are constantly looking for ways to engage with consumers on social media. However, one challenge is noticing the trends occurring on various platforms and capitalizing on them successfully before the competition. One such trend that is growing in popularity centers around food. It’s hard to find someone who doesn’t…
Read moreWhat is Material Design? (Part 2 of 3)
By Eddie Maiale, Graphic Design Intern And we are back for round two! For those of us who have not read the previous post, following this link will bring you to part one in this three-part series covering Google’s material design. Previously, we covered what material design actually is, what Google means by the word…
Read moreHow to Speak Typography
By: Chloe Ayres, Senior Designer I have, at this point in my life, spoken “designer” for over ten years, so I often forget that it is absolutely a foreign language to some people. Terms like hex code, dot pattern, and bleed (not in the way you would think) are not in everyone’s vocabulary. This is…
Read moreCorporate Identity Development – Biltmore Lake
Corporate Identity development, or logo design as it is also called, is truly an exciting part of the job for an advertising firm. It is a chance to create one mark that expresses an entire brand. What would Nike be without the swoosh? Would Citibank be as distinctive without the red umbrella? Our message is…
Read moreThe Boldest Marketing Move Budweiser, or America, Can Make
By Travis LeJune, Account Intern Budweiser-The Great American Lager: The country’s third most popular beer has always been known for some largely patriotic, expensive, and radical advertising campaigns. With roughly a 1.3 billion dollar marketing budget, and being one of the top 25 biggest advertising company spenders in the country, there just may be too…
Read moreWhat is Material Design? (Part 1 of 3)
By Eddie Maiale, Graphic Design Intern Since its debut in 2014 at the 2014 Google I/O conference, you may be wondering, what is Material Design? Well, there are many ways to describe what it is, but let us start from the beginning. Material Design is a visual language created by Google that attempts to synchronize…
Read more7 Digital Marketing Takeaways from the Digital Summit 2016
By: Gabrielle Diepenbrock, Account Coordinator/Social Media Earlier this month, I was privileged to represent The Goss Agency while attending The 2016 Digital Summit Conference in Charlotte. I was able to gain knowledge from industry leaders during those two days. I almost felt a tad nostalgic of college lectures as I quickly scribbled down note after…
Read moreCultural Tourism Opportunities in Our Backyard
Senior Account Manager for The Goss Agency, Dari Mullins, was recently asked to write an article for WNC Woman about tourism opportunities in the Asheville area. A native of Western North Carolina, Dari has seen Asheville change from a boarded-up downtown area to a thriving center of tourism. How has our city done this? Dari’s…
Read moreYouTube Introduces a New Ad Package
By Brady Rothschild, Intern YouTube is introducing a new ad package for companies looking to advertise through them. Last Tuesday (on April, 26, 2016) they announced the start of bumper ads. Bumper ads are 6-second ads that you can’t skip, rather than the traditional 30-second YouTube ad that you can skip after five…
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