Branding Agency to Work in Conjunction with New Public Relations Agency
NATCHEZ, MS, September 1, 2015 – The Visit Natchez Convention & Visitor’s Bureau has contracted The Goss Agency, one of America’s leading cultural tourism branding services firms, to direct a comprehensive brand audit of the 300-year-old historic destination. The Goss Agency will work in conjunction with Visit Natchez’s recently retained national public relations agency, Lou Hammond & Associates (LH&A).
Through a rigorous and comprehensive process, The Goss Agency will conduct extensive research designed to create an evolving brand platform for Natchez to implement over the next several years. The branding services will integrate all aspects of what Natchez represents into compelling visual and written communications. Visit Natchez’s resulting brand campaign will position the city in its rightful place among the nation’s significant, historical, and cultural destinations.
“In the roughly twenty years we have been working with tourism destinations, it is difficult to think of a place with so many cultural, educational and entertainment assets as Natchez provides. We are excited to get started,” says Jeff Goss, President, Executive Creative Director, of the agency.
“With the unanimous support from both our Tourism Advisory Council, as well as the Promotion Tourism Bureau, we are very excited to bring together two of the top firms in their respective industries,” said Kevin Kirby, CEO of the Convention & Visitors Bureau. “We believe the expertise of the Goss Agency and Lou Hammond & Associates will help position Natchez to take the next step in our growth as one of America’s premier destinations.”
Natchez, Mississippi, located 90 miles north of Baton Rouge, is quickly becoming a sought-after cultural tourism destination. Attracting over 660,000 visitors annually from around the world, Natchez is known for its culture and history, offering more antebellum houses than any other location in the United States. It is also the Bed and Breakfast Capital of the South, and “The Biscuit Capital of the World.” In 2016, the city will mark its 300th anniversary, making it the oldest continuous settlement on the Mississippi River. Natchez’s evolution over 300 years has provided an astounding array of ways to discover and enjoy southwest Mississippi. For more information about Natchez, visit www.visitnatchez.org or call 800-647-6724.
About The Goss Agency
The Goss Agency, a national marketing and branding firm headquartered in Asheville, NC is a full-service marketing firm. Capabilities include: branding services such as brand strategy development, advertising, digital marketing, public relations, social media and point-of-sale tactics. With over eighteen years of success in the travel, tourism and destination marketing sector, the agency’s experience includes: the launch of the first Disney Resorts outside Orlando (Vero Beach and Hilton Head Island Resorts), the Island of St. Lucia, Historic Biltmore Village, The Islands of Palau, South Seas Plantation, The Eastern Band of Cherokee Indians, Cherokee Nation, The Seminole Tribe of Florida [AH-THA-THI-KI), NATOW (Native American Tribe of WI). To learn more about The Goss Agency, visit www.thegossagency.com.
About Lou Hammond & Associates
For three decades, Lou Hammond & Associates (LH&A) has provided strategic counsel and results-driven public relations programs to clients who set the standard in the hospitality, tourism, home furnishings and lifestyle industries. Through powerful, multi-channel communications programs that can be measured to gauge effectiveness, LH&A has earned the recognition and respect of today’s most influential media, its peers and most importantly, clients who rely upon the agency’s service, integrity and unmatched style. Hammond Digital+ (HD+), the agency’s digital division, offers custom social media and digital marketing services. The agency is headquartered in New York City with offices in Charleston, South Carolina and Miami, Florida. To learn more about the agency, visit www.louhammond.com.
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