Photo by Cali4beach under Creative Commons: http://www.flickr.com/photos/cali4beach

David Griner's post over on Adweek Year of the Troll: Brands Learn to Love Messing With Consumers brings up some interesting points about the latest social media stunts being used by brands. Posting intentionally offensive content or "drunk tweets", only to withdraw them as a joke, is a questionable practice. So much time and effort is spent crafting your message, making a connection with your customers—before considering this approach think long and hard about your audience and what they have come to expect from you. While the momentary gain in conversation and traffic may seem appealing, it only takes one tweet to undo years of work.