As an agency, we win when our clients win. We get just as much or more of a thrill when our efforts on behalf of our clients net great results, like with this best ever email marketing campaign sent last week. As Entrepreneur recently shared:
- The average person gets 121 [emails] a day.
- The human race as a whole gets 193.3 billion.
- Business emails account for 108.7 billion.
- It yields an estimated 4,300% ROI.
- Emails generate 50% more sales.
With these numbers in mind, we'd like to share our latest results with you below:
With the 7,378 clicks the email generated, those users were on the site an average of 4 minutes and 30 seconds and only had a bounce rate of 18.49% for an overall 70% conversion rate. This means that this email was sent to the right target audience that was interested in the information and eager to learn more.
What's also great is that this uptick helped bump up the overall website traffic for the month, which shows a lower bounce rate and an increase in time spent on site. Also important to note is that the new visitor traffic continues to be over 76%, which means new exposure to new potential clients that have demonstrated a high level of interest in this email.
We can help you get these fantastic results too--just contact Gordon at gordonaf@thegossagency.com.
