The old saying, "Success breeds success" is certainly true when it comes to email marketing. For our client Blossman Gas, we capitalized on the success of last week's E-Direct Ad and tweaked the targeting to get even more people to open and click through the content.
The result? The open rate increase 3% from last week's email for a total of 57,696 opens and a click through rate increase to 1.4% totaling 6,033 clicks. These increases came from removing people who opened last week's email marketing ad so they weren't hit with two back-to-back messages and instead, added in new emails that fit the target criteria to keep the quantity around 430,000 recipients. This criteria was for specific zip codes and the recipient needed to be a homeowner.
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