Travel brands showcase the power of pictures, real-time content, and useful information on social media, and these are lessons that all businesses can learn from and incorporate into your social media efforts. We take a look at posts from 5 travel brands and show how they ‘get’ social media. We utilize the recent eValue Analytics information compiled by Tnooz to highlight some of the content that these top brands have published this year to provide some mini case studies of why these posts were so effective and demonstrate social media prowess.
1. American Airlines on Facebook
This Facebook post is impressive in 4 distinct ways:
- It encourages employee appreciation
- Supports Women’s History Month
- Supports a female-owned business
- Rewards customer engagement
The photo also incorporates light-touch branding with the airline wing colors and the AA team member’s scarf.
Hotels.com shows they understand their audience by aligning their giveaways with what their audience wants to win, like travel gear and gadgets that make traveling easier. They also provide context by demonstrating the convenience of the Logitech mouse, and the photo shows backpack which appeals to traveling millennials. They also incorporated the hashtag #TechieTravel, which they frequently use and shows they are forward-thinking for both business travelers and the rest of us always-connected folks.
In a world where 60- and 80-character posts rule most of the time, Airbnb isn’t afraid to write 600+ character posts to really put readers inside the gorgeous photos they share. Their longer-than-normal photo descriptions are obviously a hit, with posts like this one receiving over 19,000 likes and more than 700 comments. They also put their users Jordan and Danielle front and center, telling their personal story about how they personally enjoyed their time in Porto, Portugal.
The official Australia tourism Pinterest account for the country is filled with itinerary-focused boards that divide the country into potential trips as well as boards dedicated to just one animal that Australia is famous for, such as koalas, kangaroos, and wombats. They also touch on celebrities with a Famous Aussie Actors board. The work has paid off as they have over 8,000 followers.
Lonely Planet updates their company Linkedin page at least once per week, and often 2-3 times per week. They share original content about their employees, from their blog, and company news. Their last two weeks’ of updates have netted them 334 likes, so if each of those people who liked the update have at least 500 connections (which 49% of users do), then that means Lonely Planet’s potential exposure to Linkedin users over the last two weeks’ is more than 167,000 people.
What are your favorite travel brands to follow on social media?