Category Archives: Mobile

7 Steps to Take When Executing a Paid Social Campaign

By Gabrielle Diepenbrock, Account Manager and Social Media Manager In 2016, 40% of marketers reported social media has become more challenging — with changes in search algorithms, emerging trends, and a decline in organic traffic. Organic traffic has especially become difficult for marketers. A Facebook page with over a million likes averages a 2.27% engagement…
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Industry Insights

Week of May 8, 2017 [row] [span1] [/span1] [span7] YouTube pauses search ads to implement brand safety measures. [button text="See Full Article" link="http://marketingland.com/youtube-pause-search-ads-brand-safety-implementation-213976" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Snapchat debuts a self-serve tool to buy ads on the mobile app, called Snapchat Ad Manager. [button text="See Full Article" link="http://marketingland.com/snapchat-rolls-self-serve-platform-vertical-video-ads-213501"…
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Cultural Travel By Pixel

Week of March 13, 2017 [row] [span1] [/span1] [span7] Snapchat is Gaining Popularity Among Adults. [button text="See Full Article" link="http://adage.com/article/digital/adored-teens-snapchat-popular-parents/308110/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1488910927&utm_visit=1984901" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Google Improves its Location Tracking and Geo-Targeting Abilities. [button text="See Full Article" link="http://marketingland.com/googles-location-tracking-better-now-ever-208347" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7]…
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What Is A Website Audit, and Why Do I Need One?

By Ryan Laffler, Account Manager [caption id="attachment_9093" align="aligncenter" width="630"] The Historic Biltmore Village Website, developed and designed by The Goss Agency[/caption] The internet is a busy place. To say that it’s a “saturated marketplace” is a bit of an understatement. As of September 2014, the internet clocked in at 1 billion websites (website here refers…
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Cultural Travel By Pixel

Week of February 13, 2017 [row] [span1] [/span1] [span7] Competitors Leave Twitter in the Dust [button text="See Full Article" link="https://www.statista.com/chart/5358/twitters-user-growth-in-perspective/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook Opens Itself to Ad Measurement Audit, Giving Brands More Control Over Video Ad Buys [button text="See Full Article" link="http://marketingland.com/facebook-opens-measurement-audit-gives-brands-control-video-ad-buys-206387" style="default" size="normal" target="_blank" display="inline"…
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Cultural Travel by Pixel

Week of January 16, 2017 [row] [span1] [/span1] [span7] The World Trade Organization has identified 6 "pivotal areas" as the basis of Cultural Tourism success: handicrafts and visual arts; gastronomy and culinary; social practices, rituals, and festive events; music and performing arts; oral traditions and expressions; and knowledge and practices concerning nature. [button text="See Full…
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Facebook’s latest measurement error undercounted Instant Articles traffic

For those keeping count, this is the fourth time Facebook has disclosed measurement errors in as many months. Tim Peterson on December 16, 2016 at 11:00 am It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for…
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Reserve with Google: Deeper booking integration through search and Maps

Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp. Greg Sterling on December 15, 2016 at 11:32 am Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. Now the company has gone much…
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5 Marketing Predictions for 2017

By Gabrielle Diepenbrock, Account Coordinator Ready or not, 2017 will be here before we know it! Here is a compiled list of predicted trends that will help you adjust, prep and optimize your advertising and marketing plan for the new year: [row] [span1] [/span1] [span7] An increased focus on analytics — including the use of…
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New features may be coming to AdWords Responsive Ads

Some accounts are now requiring a square image. Ginny Marvin on December 1, 2016 at 2:27 pm It seems Google may be getting ready to test some new features for responsive ads in AdWords. Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape…
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What Destinations Should Know About Local SEO

By Gabrielle Diepenbrock, Account Coordinator/Social Media Coordinator Of course destinations want to draw visitors from across the state, country, and even the other side of the world. But what about the local visitor? Destinations should optimize their local search ranking and provide content to encourage leisure and travel within their local geographic region as well.…
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The Goss Agency Presents On Digital Marketing At AB Tech

Ryan Laffler and Gabrielle Diepenbrock, Digital Director and Social Media Manager respectively, at The Goss Agency presented at AB Tech’s Hospitality Marketing Class early this month. Ryan and Gabrielle discussed digital marketing strategy and channel structure/opportunity. Ryan began with a roundup of weekly digital news. The Goss Agency reviews and profiles digital media by channel…
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How The Cultural Traveler Uses Social Media

By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager The internet has given a wealth of information to today’s consumer. And people do take the time to research. They want to make the best decision with the time and money they have. Cultural travelers are no exception. Cultural travelers are looking for destinations that will provide them…
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4 Reasons Why Your Destination Should Use Instagram Stories

By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager Was Instagram being a copycat of Snapchat when it rolled out its new feature, Instagram Stories? Of course. Should brands still use and be aware of this new feature? Most definitely. Just like Snapchat Stories, Instagram Stories are available to be seen by all followers of a user…
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Top 5 Mobile Advertising Trends in 2016

By Ryan Laffler, Digital Director, and Rachel Hornay, Art Direction/Copywriting Intern 1. FORGET YOUR WALLET Mobile wallets have become the new way to pay. Once companies proved that mobile wallet transactions were properly encrypted and secure, mobile wallets began to take off. Many top brands such as Apple, MasterCard and Android now offer mobile payment.…
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Digital Advertising Statistics You Need to Know (Infographic)

Ever since the turn of the century, Digital Advertising has been changing the ways brands communicate with their audience. The number of tools and techniques that have surfaced over this time can be a little overwhelming, but with the right strategy and agency behind you, digital advertising can produce tremendous returns for you and your…
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YOUR EMOJI SAYS IT ALL

By Rachel Hornay, Art/Copy Intern They say that a picture is worth a thousands words, especially with today’s language evolving with the usage of emoji characters. Emojis are intended to illustrate, or in some cases replace altogether, the words we send each other digitally, whether in a text message, email, or tweet. Instagram calls emoji…
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7 Digital Marketing Takeaways from the Digital Summit 2016

By: Gabrielle Diepenbrock, Account Coordinator/Social Media Earlier this month, I was privileged to represent The Goss Agency while attending The 2016 Digital Summit Conference in Charlotte. I was able to gain knowledge from industry leaders during those two days. I almost felt a tad nostalgic of college lectures as I quickly scribbled down note after…
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YouTube Introduces a New Ad Package

    By Brady Rothschild, Intern   YouTube is introducing a new ad package for companies looking to advertise through them. Last Tuesday (on April, 26, 2016) they announced the start of bumper ads. Bumper ads are 6-second ads that you can’t skip, rather than the traditional 30-second YouTube ad that you can skip after five…
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5 Tools to Get More Out of Instagram

Instagram can net some powerful results for businesses thanks to its quick and easy ways for your customers to engage with just a tap on the screen, and its scroll-ability keeps people glued to their feeds. An image posted to Instagram can easily gain tens or hundreds of likes or comments, whereas a Facebook or Twitter…
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