New Digital Marketing Statistics 2015

This article from Adweek, "7 Digital Marketing Stats That Caught Our Eye in the Last Week," rounds up some of the interesting digital marketing statistics that have come out in the past week. A few of the statistics are good to see as they echo TGA's current feelings about the market: the efficacy of Instagram advertising, the amazing ROI from mobile advertising, and the juggernaut that is Periscope.

One, however, I found quite surprising: 3% of college students do not own smartphones. While that may not seem like a lot, I know very few if any people that do not use smart phones above college-age, and I count on teens and people in their early twenties to be at the forefront of the technological revolution. I also found it quite surprising that Kim Kardashian managed to make her way into this article somehow, but I suppose I should expect her everywhere now. 🙂

Read the full article here:

Here's a quick snapshot of some of the best nuggets:

1. Periscope has amassed over 10 million users.

2. Capital One has activated some popular Instagram users to be brand advocates, increasing ad recall by 16%.

3. Nihilist Arby's has attracted over 100,000 followers in just 8 months.

4. Mobile advertising grew 65% last year.

5. About 40% of small retailers are ignoring mobile advertising.

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