Category Archives: Creative

Classic Creative: Cherokee Nation

By Jeff Goss, President and Creative Director The Treaty of New Echota was signed December 29, 1835, in New Echota, Georgia, by officials of the United States government and representatives of a minority Cherokee political group, The Treaty Party, headed by Major Ridge, his son John Ridge, and nephews Elias Boudinot and Stand Watie. The…
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What Is A Website Audit, and Why Do I Need One?

By Ryan Laffler, Account Manager [caption id="attachment_9093" align="aligncenter" width="630"] The Historic Biltmore Village Website, developed and designed by The Goss Agency[/caption] The internet is a busy place. To say that it’s a “saturated marketplace” is a bit of an understatement. As of September 2014, the internet clocked in at 1 billion websites (website here refers…
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Cultural Creative – “Unto These Hills”

By Jeff Goss, President/Creative Director The original script of the outdoor drama Unto These Hills was written by Kermit Hunter, a University of North Carolina professor, in 1950. The play told the story of the Cherokee people, who can be traced back to the Paleolithic period, have lived in the mountains of Western North Carolina…
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Cultural Creative: The Islands of Palau

By Jeff Goss, President/Creative Director Palau, settled 3,000 years ago by migrants from the Philippines, was discovered by Europeans in the 16th century and made part of the Spanish East Indies in 1574. Sold to Imperial Germany in 1899, Palau was conquered by Japan during World War I and was made part of the U.S.…
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5 Marketing Predictions for 2017

By Gabrielle Diepenbrock, Account Coordinator Ready or not, 2017 will be here before we know it! Here is a compiled list of predicted trends that will help you adjust, prep and optimize your advertising and marketing plan for the new year: [row] [span1] [/span1] [span7] An increased focus on analytics — including the use of…
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Cultural Creative – Cherokee “Oops” TV Spot

By Jeff Goss, President/CEO [row] [span8] [/span8] [/row] Well, there’s selling baskets in the gift shops, and then there is telling the story of a basket and having people buy it. We chose the latter as we focused on the lifestyle of the Cherokee civilization to build the brand by increasing interest and intrigue —…
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Cultural Creative: Disney’s Vero Beach and Hilton Head Island

By Jeff Goss, President [row] [span4][/span4] [span4][/span4] [/row] Vero Beach was chosen due to the stretch of available land on the Southeast coast and its proximity to The Magic Kingdom. With a construction trailer and grading still taking place on the property, we began the marketing for the first Disney Resorts outside of the Walt…
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Cultural Creative: The Island of St. Lucia

By Jeff Goss, President/Creative Director Travel and tourism work is fascinating for the same reasons that one visits a destination personally or with family. Only we get to share our emotional experience to other potential visitors to get them to follow our example. What a fulfilling responsibility! After seeing the waterfall that changes color with…
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Cultural Creative: Festival of Native Peoples

By Jeff Goss, President The Apache, the Bad River Chippewa, the Sioux, the Chickasaw, the Choctaw, the Creek, the Crow, the Cherokee, the Ottawa, Hopi, Miccosukee, Pawnee, Seneca, the Osage, Tulalip, Samish, Squaxin, the Zuni, Totonac, Git Hoan, Hälau Palaihiwa O Kaipuwai. We know name-dropping is in bad form, but we had to share a…
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Classic Creative – Haywood County

Haywood County, after our branding workshop filtering and prioritizing all the features and visitor experiences, determined that the authentic Appalachian culture and clean natural environment were the assets that rose to the top. Thus, “Haywood County, Authentic Appalachian, pure and simple” was born. A new logo was created by illustrating the landscape in a turn-of-the-century…
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ARE YOU FOR REAL?

By Rachel Hornay, Copywriter Intern Technology is always developing but the recent craze of virtual reality invites brands to explore a whole new platform. Virtual reality (VR) is defined as a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real way by a person using special electronic…
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Classic Creative: Ah TAh Thi Ki Museum

By: Jeff Goss, CEO and President It was such an interesting visit. It was not only a trip to the Florida Seminole lands, but also a journey back in time to the roots, the history, and the culture. The Seminole lived in relative peace for centuries, save a few Indian wars among their neighbors. Then…
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Cultural Creative – Natchez, Mississippi

  By Jeff Goss, CEO/Creative Director   Renowned as the rowdiest landing on the Mississippi in the 1800s, it truly is fascinating to visit Under The Hill in Natchez, MS. Built from 1730-1734, Under The Hill consists of about 20 buildings on the river’s edge below the bluff where the French built Fort Rosalie to…
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ADmirable: Chipotle’s New Campaign

Fast food giant Chipotle recently came out with an animated short about two kids who grow up locked in competition with each other. The heartwarming video works because it captures Chipotle’s brand distinction in an entertaining way that resonates with others. Memorable brands don’t just offer great products or services, they connect with their audience…
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Q&A – What is the core of Award Winning Creative?

By Jeff Goss, CEO/Creative Director Q: What is the core of Award Winning Creative? A: Award, which award? Many awards are meaningless because the standards are so low (everybody gets a trophy). Others are an ego-stroking fest among “creative elites” congratulating one another for work they created more for themselves than the client and client’s…
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YOUR EMOJI SAYS IT ALL

By Rachel Hornay, Art/Copy Intern They say that a picture is worth a thousands words, especially with today’s language evolving with the usage of emoji characters. Emojis are intended to illustrate, or in some cases replace altogether, the words we send each other digitally, whether in a text message, email, or tweet. Instagram calls emoji…
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Cultural Creative – Haywood County, NC

Haywood County, after our branding workshop filtering and prioritizing all the features and visitor experiences, determined that the authentic Appalachian culture and clean natural environment were the assets that rose to the top. Thus, “Haywood County, Authentic Appalachian, pure and simple” was born. A new logo was created by illustrating the landscape in a turn-of-the-century…
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Cultural Creative: Historic Biltmore Village

By Jeff Goss, CEO/Creative Director Not many people know Historic Biltmore Village was originally known as a little town in Western North Carolina called “Best.” Best was acquired by George Vanderbilt to create a community with homes, shops, a school, and even its own church for the 1,100-plus craftspeople and their families who were hired…
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Creative History: Qualla Arts Basket Ad

[mp_row] [mp_span col="12"] Here is how we, “Turn Facts Into Visitation” in an actual campaign. In researching the history of the Cherokee and their culture in preparation of an ad campaign to be designed to transcend all media, we came across a simple fact that might be overlooked by many. After all, the fact was…
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Creative Discipline

By CEO and Creative Director Jeff Goss The Goss Agency focuses on the idea first, then design. We arrive at creative ideas that communicate the brand experience in a manner that touches emotions, making one laugh, think, feel. This level of communications over time results in a brand and brand loyalists.    
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10 Inspirational Days in France: Historical Highlights

  --CEO Jeff Goss I just completed an inspirational 10 day trip to France. The experience impacted me in a couple of ways. I now have a renewed realization of how critical it is to get out of your routine and take in new life experiences. I was inspired by walking in the footsteps of…
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Advertising Paradise: St. Lucia

--Backstory behind St. Lucia creative and advertising by CEO Jeff Goss One of the most amazing, unspoiled destinations, and islands in the Atlantic, yet the branding “Simply Beautiful” with a hibiscus flower, a flower that existed on my own street in Atlanta, could be for any place, many places. After the airline lost our luggage, and…
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Art in Advertising by Adweek

[caption id="attachment_3434" align="aligncenter" width="649"] Photo from Adweek featuring campaign for Aizone[/caption] One of our mottos at The Goss Agency is "It's All About the Work." So, Adweek's post from June 22 titled, "How Jessica Walsh and Gerry Graf Turn Data Into Art in Their Advertising" caught our eye, especially Graf's closing statements: "Now it's the work, because…
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Haywood County TDA Campaign

"We have the best views, by miles." Why visit Haywood County? One of the best reasons is this view. Blue Ridge Parkway, which cuts through the county as it winds its way through North Carolina and up through Virginia, is considered one of the most scenic drives in the country. This piece shows that the beauty…
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