By Jeff Goss, President and Creative Director The Treaty of New Echota was signed December 29, 1835, in New Echota, Georgia, by officials of the United States government and representatives of a minority Cherokee political group, The Treaty Party, headed by Major Ridge, his son John Ridge, and nephews Elias Boudinot and Stand Watie. The…
Read moreCultural Look at Cabell County, West Virginia
By Gabrielle Diepenbrock, Account Coordinator & Social Media Manager Last month, a few members of the team journeyed to Huntington, West Virginia, to take a look at several of the cultural assets Huntington and Cabell County have to offer. The trip was a great reminder to the team about why the agency does what it…
Read moreCultural Creative: The Islands of Palau
By Jeff Goss, President/Creative Director Palau, settled 3,000 years ago by migrants from the Philippines, was discovered by Europeans in the 16th century and made part of the Spanish East Indies in 1574. Sold to Imperial Germany in 1899, Palau was conquered by Japan during World War I and was made part of the U.S.…
Read moreSalesforce moves beyond first-party data with Krux integration
The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently purchased data management platform. Barry Levine on December 16, 2016 at 10:46 am In October, Salesforce announced it was buying data management platform (DMP) Krux. This week, the CRM/marketing giant unveiled the addition of three new features to its Marketing…
Read moreCultural Creative – Cherokee “Oops” TV Spot
By Jeff Goss, President/CEO [row] [span8] [/span8] [/row] Well, there’s selling baskets in the gift shops, and then there is telling the story of a basket and having people buy it. We chose the latter as we focused on the lifestyle of the Cherokee civilization to build the brand by increasing interest and intrigue —…
Read moreThe 10 Branding Principles We Live By
[embed]https://www.flickr.com/photos/129767087@N03/16703717985[/embed] By Bob Davies, Brad Strategist 1. A Brand is a creative expression of a value proposition. We start with the fundamentals. A value proposition is the foundation for the Brand. It is the key to business or organizational viability. We create value propositions by generating a large number of possibilities and then evaluating them…
Read moreCultural Creative: Disney’s Vero Beach and Hilton Head Island
By Jeff Goss, President [row] [span4][/span4] [span4][/span4] [/row] Vero Beach was chosen due to the stretch of available land on the Southeast coast and its proximity to The Magic Kingdom. With a construction trailer and grading still taking place on the property, we began the marketing for the first Disney Resorts outside of the Walt…
Read moreHow The Cultural Traveler Uses Social Media
By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager The internet has given a wealth of information to today’s consumer. And people do take the time to research. They want to make the best decision with the time and money they have. Cultural travelers are no exception. Cultural travelers are looking for destinations that will provide them…
Read moreCultural Creative: The Island of St. Lucia
By Jeff Goss, President/Creative Director Travel and tourism work is fascinating for the same reasons that one visits a destination personally or with family. Only we get to share our emotional experience to other potential visitors to get them to follow our example. What a fulfilling responsibility! After seeing the waterfall that changes color with…
Read moreCultural Creative: Festival of Native Peoples
By Jeff Goss, President The Apache, the Bad River Chippewa, the Sioux, the Chickasaw, the Choctaw, the Creek, the Crow, the Cherokee, the Ottawa, Hopi, Miccosukee, Pawnee, Seneca, the Osage, Tulalip, Samish, Squaxin, the Zuni, Totonac, Git Hoan, Hälau Palaihiwa O Kaipuwai. We know name-dropping is in bad form, but we had to share a…
Read moreBranding Process Kicks Off For Elizabeth City, NC
By Ryan Laffler, Account Manager Two weeks ago, The Goss Agency had the pleasure of visiting one of its clients, Elizabeth City, to present the results from our branding process. Located on the Pasquotank River in Eastern North Carolina, Elizabeth City truly is a gem of Southern charm and culture. The branding process uncovered Elizabeth…
Read moreClassic Creative – Haywood County
Haywood County, after our branding workshop filtering and prioritizing all the features and visitor experiences, determined that the authentic Appalachian culture and clean natural environment were the assets that rose to the top. Thus, “Haywood County, Authentic Appalachian, pure and simple” was born. A new logo was created by illustrating the landscape in a turn-of-the-century…
Read more4 Reasons Why Your Destination Should Use Instagram Stories
By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager Was Instagram being a copycat of Snapchat when it rolled out its new feature, Instagram Stories? Of course. Should brands still use and be aware of this new feature? Most definitely. Just like Snapchat Stories, Instagram Stories are available to be seen by all followers of a user…
Read moreClassic Creative: Ah TAh Thi Ki Museum
By: Jeff Goss, CEO and President It was such an interesting visit. It was not only a trip to the Florida Seminole lands, but also a journey back in time to the roots, the history, and the culture. The Seminole lived in relative peace for centuries, save a few Indian wars among their neighbors. Then…
Read moreCultural Creative – Natchez, Mississippi
By Jeff Goss, CEO/Creative Director Renowned as the rowdiest landing on the Mississippi in the 1800s, it truly is fascinating to visit Under The Hill in Natchez, MS. Built from 1730-1734, Under The Hill consists of about 20 buildings on the river’s edge below the bluff where the French built Fort Rosalie to…
Read moreCultural Creative – Haywood County, NC
Haywood County, after our branding workshop filtering and prioritizing all the features and visitor experiences, determined that the authentic Appalachian culture and clean natural environment were the assets that rose to the top. Thus, “Haywood County, Authentic Appalachian, pure and simple” was born. A new logo was created by illustrating the landscape in a turn-of-the-century…
Read moreYouTube Introduces a New Ad Package
By Brady Rothschild, Intern YouTube is introducing a new ad package for companies looking to advertise through them. Last Tuesday (on April, 26, 2016) they announced the start of bumper ads. Bumper ads are 6-second ads that you can’t skip, rather than the traditional 30-second YouTube ad that you can skip after five…
Read moreIdeation Workshop Brainstorms Brand
Big thanks to the Natchez Democrat for their latest story about our recent ideation workshop for the city of Natchez. Full story below and on their website at http://www.natchezdemocrat.com/2015/10/16/ideation-workshop-brainstorms-brand/. Before the branding comes the brainstorming. That's the mindset The Goss Agency--an Asheville, NC based cultural tourism branding firm--is taking in its quest to identify a…
Read moreAsheville Marketing Firm brings National/International Tourism Destination home to Asheville
We're proud to represent Asheville on a global stage for our new destination client, Natchez, Mississippi! Read the full press release below and read this piece by Natchez Democrat about the news: Asheville Marketing Firm brings National/International Tourism Destination home to Asheville NATCHEZ, MS, September 17, 2015 – The Natchez Convention & Visitors Bureau has contracted The…
Read moreVisit Natchez Convention & Visitors Bureau Retains The Goss Agency for Branding Services
PRESS RELEASE Branding Agency to Work in Conjunction with New Public Relations Agency NATCHEZ, MS, September 1, 2015 – The Visit Natchez Convention & Visitor’s Bureau has contracted The Goss Agency, one of America’s leading cultural tourism branding services firms, to direct a comprehensive brand audit of the 300-year-old historic destination. The Goss Agency will work in…
Read moreNew Website for Haywood County
We were tasked with creating a new website for Haywood County that highlighted specific elements of the North Carolina Smokies experience into a visually stunning, user-friendly website that shows off all the great assets the county has for both locals and visitors to enjoy during their time in Haywood County.View the Haywood County website at visitncsmokies.com.…
Read moreAdvertising Paradise: St. Lucia
--Backstory behind St. Lucia creative and advertising by CEO Jeff Goss One of the most amazing, unspoiled destinations, and islands in the Atlantic, yet the branding “Simply Beautiful” with a hibiscus flower, a flower that existed on my own street in Atlanta, could be for any place, many places. After the airline lost our luggage, and…
Read moreTourism Marketing Roundup
This month, our blogs will focus on tourism marketing insights and trends. To kick things off, we've rounded up 5 tourism marketing campaigns/announcements that have caused a stir in recent months. 1. New Orleans Summer Campaign "We are showing that New Orleans can be special for families, for those who enjoy the high life, or enjoying…
Read moreA Numbers Game: A PPC Case Study Update
By Scott Zeller, SEO & SEM Specialist, The Goss Agency Sudoku, a popular numbers game, is a logic-based puzzle that requires you plug in numbers from 1-9 in the right combination to solve it and win the game. It starts with a few numbers and a partially completed 9x9 grid, and relies on you, the…
Read moreNew Brand Image and Website for Paradise Beach Resort
The Goss Agency Launches New Cozumel, Mexico Paradise Beach Resort Brand Image and Website Asheville, North Carolina - The Goss Agency recently launched a new website and brand image for Cozumel’s stunning Paradise Beach Resort, one of the most pristine, idyllic destinations in all of Mexico. The branding work began with an evaluation of the property…
Read moreNew Branding Campaign for Asheville’s Historic Biltmore Village
The Goss Agency, in conjunction with Biltmore Property Group, recently launched a branding campaign for Historic Biltmore Village located in Asheville, North Carolina in the heart of the beautiful Blue Ridge Mountains...
Read moreNew Tourism Client, Mitchell County
The Goss Agency is executing a portfolio of TGA proprietary quantitative and qualitative research and branding tools to ascertain Mitchell County’s most compelling features, benefits...
Read moreHaywood County TDA Campaign
"We have the best views, by miles." Why visit Haywood County? One of the best reasons is this view. Blue Ridge Parkway, which cuts through the county as it winds its way through North Carolina and up through Virginia, is considered one of the most scenic drives in the country. This piece shows that the beauty…
Read moreBe Your Competitor’s Customer
In my last blog post, I discussed being your own customer, and the eye-opening information it provides to marketing directors as they continuously evaluate their marketing efforts...
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