Week of December 5, 2016
Read moreThe Goss Agency Presents On Digital Marketing At AB Tech
Ryan Laffler and Gabrielle Diepenbrock, Digital Director and Social Media Manager respectively, at The Goss Agency presented at AB Tech’s Hospitality Marketing Class early this month. Ryan and Gabrielle discussed digital marketing strategy and channel structure/opportunity. Ryan began with a roundup of weekly digital news. The Goss Agency reviews and profiles digital media by channel…
Read moreHow The Cultural Traveler Uses Social Media
By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager The internet has given a wealth of information to today’s consumer. And people do take the time to research. They want to make the best decision with the time and money they have. Cultural travelers are no exception. Cultural travelers are looking for destinations that will provide them…
Read more5 SEO Mistakes You’re Making
In the early days of SEO, the mindset for most specialists was, "How do we trick Google into giving us better search results?" Well, if Google has ever been accused of something, it wasn't stupidity, which is why they've since begun penalizing SEO specialists who try to game the system. Nowadays, good SEO isn't achieved…
Read moreSome Web Design Trends in 2016
Photo Credit: UXPin By Eddie Maiale, Design Intern Web design trends are consistent in one aspect - They are always changing. You could say it is a living beast on its own. Tackling the beast this year is no different. Trends this year include: moving toward a more minimalist design versus the 3D look, adding…
Read moreDigital Advertising Statistics You Need to Know (Infographic)
Ever since the turn of the century, Digital Advertising has been changing the ways brands communicate with their audience. The number of tools and techniques that have surfaced over this time can be a little overwhelming, but with the right strategy and agency behind you, digital advertising can produce tremendous returns for you and your…
Read moreCultural Tourism DC
Cultural Tourism DC, "a 501(c)(3) nonprofit organization, develops, delivers and celebrates real experiences for Washington area residents and visitors." When you think about it, that definition (besides the nonprofit part) could and should be part of the mission statement for any tourism organization.
Read moreGoogle Rankings for Cultural Tourism
While the term “cultural tourism” has been in use for several years, we still have a ways to go until it becomes a household term. Just do a Google search for “Cultural Tourism” and you’ll see that only two destinations make the first page of results--Cherokee Preservation Foundation and Europe. These results show that savvy…
Read moreMost Viral Ads of 2015
Adweek recently released a list of the 20 most viral ads released in 2015, so we analyzed the winners and created a list of five patterns for why these ads went viral. Even if you don’t have a huge advertising budget, you can always be inspired by the content, messaging and tactics behind ads by…
Read moreBerger’s Six ‘STEPPS’ for Creating Viral Marketing Content
By Gabrielle Diepenbrock, Account Support While it seems like a successful viral marketing campaign relies mainly on luck and timing, creative content plays a critical role in what makes things go viral. In the book Contagious, Professor Jonah Berger explored this idea and discovered six characteristics of viral marketing content. The acronym for these six…
Read moreNew Website for Haywood County
We were tasked with creating a new website for Haywood County that highlighted specific elements of the North Carolina Smokies experience into a visually stunning, user-friendly website that shows off all the great assets the county has for both locals and visitors to enjoy during their time in Haywood County.View the Haywood County website at visitncsmokies.com.…
Read moreAsheville Wordcamp Review: A WordPress Conference
Over the weekend of July 25-26, I was fortunate enough to attend Asheville’s Wordcamp 2015. Wordcamp is a nationwide series of conferences detailing the finer points of Wordpress...
Read moreAgency News: We’re Expanding!
We're excited to announce we're expanding in downtown Asheville! The office across the hall will now become an extension of the agency as we continue to grow and work on exciting projects. Here's a sneak peek of the space and a glimpse from our new balcony of downtown.
Read moreNew Corporate Identity for Tribe Transportation
The Goss Agency just completed the corporate identity for Cherokee National, a new subsidiary of Tribe Transportation, headquartered in Gainesville, GA...
Read moreA Numbers Game: A PPC Case Study Update
By Scott Zeller, SEO & SEM Specialist, The Goss Agency Sudoku, a popular numbers game, is a logic-based puzzle that requires you plug in numbers from 1-9 in the right combination to solve it and win the game. It starts with a few numbers and a partially completed 9x9 grid, and relies on you, the…
Read moreNew Brand Image and Website for Paradise Beach Resort
The Goss Agency Launches New Cozumel, Mexico Paradise Beach Resort Brand Image and Website Asheville, North Carolina - The Goss Agency recently launched a new website and brand image for Cozumel’s stunning Paradise Beach Resort, one of the most pristine, idyllic destinations in all of Mexico. The branding work began with an evaluation of the property…
Read moreNew Branding Campaign for Asheville’s Historic Biltmore Village
The Goss Agency, in conjunction with Biltmore Property Group, recently launched a branding campaign for Historic Biltmore Village located in Asheville, North Carolina in the heart of the beautiful Blue Ridge Mountains...
Read moreBranding Process Starts with Ideas, Not Design
We focus on the idea first, the idea that communicates your key benefit in a manner that identifies with your target emotionally. Only then do we do the design...
Read moreIterative Website Development: Build Your House on a Solid Foundation
We often get inquiries from clients about building them a new website. Many of them have websites already - websites that they hate for one reason or another. The content management system is too hard to use. The design is outdated. The site doesn't work on mobile. Regardless of the reason, the client's answer to…
Read moreDon’t Let Google Downgrade Your Website
My last two posts asked those in the travel/tourism industry and private business to step back and take an open-minded look at your brand image and your competitor’s brand image...
Read moreHaywood County TDA Campaign
"We have the best views, by miles." Why visit Haywood County? One of the best reasons is this view. Blue Ridge Parkway, which cuts through the county as it winds its way through North Carolina and up through Virginia, is considered one of the most scenic drives in the country. This piece shows that the beauty…
Read moreBe Your Competitor’s Customer
In my last blog post, I discussed being your own customer, and the eye-opening information it provides to marketing directors as they continuously evaluate their marketing efforts...
Read moreWhen Was The Last Time You Were Your Own Customer?
Working in Business Development, I am constantly visiting websites, or viewing online ads and print collateral, and it makes me wonder when the last time a marketing director stepped out of their...
Read moreEffective Social Media Tools: TweetDeck
There are many tools you can use to monitor Twitter, but my personal favorite is TweetDeck. With it's super-organizable column structure, you can follow lists, search terms, activity, notifications, and more...
Read moreTwo Ads Make YouTube’s 2014 Top Ten
As the year winds down, the best of lists ramp up. YouTube released it's annual "rewind" this week, a mash-up of all the social site's viral videos for 2014. Along with the rewind video, which features a fantastic music mash-up by DJ Earworm, the site announced the top ten trending videos of 2014. This global…
Read moreThe Numbers Game: A TGA PPC Case Study
by Scott Zeller Plato once said, “A good decision is based on knowledge, and not on numbers.” And for the most part, I agree. However, in the world of pay-per-click (PPC), a good decision is based on both knowledge AND numbers. Raw data is merely that, unless you have the knowledge to apply that data…
Read moreVisual Press Releases
It’s all about the images. We live in a visual world – cameras on our phones and in our pockets; Instagram, Facebook and Pinterest at our fingertips. Press releases should reflect this. Images make everything better...
Read moreDigital Press Kits: Lessons from Non-Profits
When it comes to digital press kits, non-profit organizations are way ahead of the curve. They have a great story to tell, need to get as much earned (as opposed to paid) media as possible...
Read moreOh no, it’s SEO! The story of the brand behind the curtain.
SEO stands for Search Engine Optimization, and it’s basically the discipline used to improve your natural (or organic) ranking or position on the search engine results pages...
Read moreRebranding Historic Biltmore Village
by Jeff Goss Situation: A 109-year-old village historically designed for the artisans, craftsmen and women, employees, and support staff for the Biltmore Estate, Biltmore Village grew from a desolate place in the 1970s to achieving a wealth of independent restaurants and shops, along with national brands. Even with the rich shopping-experience stores were not…
Read moreDigital Press Kits: Where to Start
Alright, so you are convinced that you need a digital press kit. But where do you start? Fear not, you’re already farther ahead than you think. You probably already have a printed press kit that you provide to...
Read moreNational Tourism Week 2014
National Travel and Tourism week starts Sunday, May 4th and runs through Monday, May 12th. For those in the industry, this presents a great opportunity to join in on a nation-wide conversation...
Read moreDigital Press Kits: The New Essential
Sometimes it feels like the entire world is on the internet. While that may not be true, the vast majority of your customers, local and national media contacts, and your competitors likely are…
Read moreAssessing Your Brand
Equally important to creating and adhering to a brand is assessing your brand in the marketplace. Assessing your brand enables you to understand how your customers currently see your company and what elements or perceptions compel them to choose you over a competitor. Conversely, it also allows you to identify misperceptions and obstacles to purchases,…
Read moreEstablishing Your Brand
Why is it important to brand your business? Why not just hire a logo designer online and a web programmer to throw a website together based on that cool template you saw, then call it a...
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