7 Steps to Take When Executing a Paid Social Campaign

By Gabrielle Diepenbrock, Account Manager and Social Media Manager In 2016, 40% of marketers reported…

Industry Insights

Week of May 8, 2017

Cultural Travel By Pixel

Week of March 13, 2017

What Is A Website Audit, and Why Do I Need One?

By Ryan Laffler, Account Manager The internet is a busy place. To say that it’s…

4 Tips to Consider When Implementing an Influencer Marketing Campaign for your Destination

By Gabrielle Diepenbrock, Account Manager According to Nielsen, 92% of consumers say they trust earned…

Cultural Travel By Pixel

Week of February 13, 2017

The Need to Focus Advertising Dollars in Mobile and Social is Paramount as the New Year Rolls In

By Gabrielle Diepenbrock, Account Coordinator The ever-changing digital world has brought much upheaval to the…

Cultural Travel by Pixel

Week of January 16, 2017

Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens

The promoted pins in Google Maps are being tested on Android devices. Ginny Marvin on…

Facebook’s latest measurement error undercounted Instant Articles traffic

For those keeping count, this is the fourth time Facebook has disclosed measurement errors in…

Reserve with Google: Deeper booking integration through search and Maps

Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and…

Cultural Travel by Pixel

Week of December 19, 2016

5 Marketing Predictions for 2017

By Gabrielle Diepenbrock, Account Coordinator Ready or not, 2017 will be here before we know…

Cultural Creative – Cherokee “Oops” TV Spot

By Jeff Goss, President/CEO Well, there’s selling baskets in the gift shops, and then there…

Marketing a Small Town

Maximizing Budgets and Promoting Inherent Resources By Chloe Ayres, Senior Graphic Designer One of the…

Cultural Travel By Pixel

Week of December 5, 2016

New features may be coming to AdWords Responsive Ads

Some accounts are now requiring a square image. Ginny Marvin on December 1, 2016 at…

SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.

Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine…

Snapchat shuts down Story Explorer feature in Live Stories

Snapchat has removed its Story Explorer feature that allowed people to view specific moments of…

Pinterest launches Showcase to give brands a way to shape their stories

Pinterest has launched a showcase feature to give brands the ability to present their best…

Cultural Traveler By Pixel

What Destinations Should Know About Local SEO

By Gabrielle Diepenbrock, Account Coordinator/Social Media Coordinator Of course destinations want to draw visitors from…

Cultural Tourism: A Huge Opportunity and A Growing Trend

Cultural tourism. It sounds like a niche. In reality it is something different. Cultural tourism…

The Goss Agency Presents On Digital Marketing At AB Tech

Ryan Laffler and Gabrielle Diepenbrock, Digital Director and Social Media Manager respectively, at The Goss…

How The Cultural Traveler Uses Social Media

By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager The internet has given a wealth of information…

TGA Weekly Digital Update

5 SEO Mistakes You’re Making

In the early days of SEO, the mindset for most specialists was, "How do we…

Classic Creative – Haywood County

Haywood County, after our branding workshop filtering and prioritizing all the features and visitor experiences,…

4 Reasons Why Your Destination Should Use Instagram Stories

By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager Was Instagram being a copycat of Snapchat when…

ARE YOU FOR REAL?

By Rachel Hornay, Copywriter Intern Technology is always developing but the recent craze of virtual…

Four Tips on How to Use Instagram to Reach Millennials

By Travis LeJune, Account Intern Who is using Instagram? Right now, about 46% of millennials…

4 Ways To Attract Millennials To Your Destination

By: Courtney Jacobs, Account Intern Millennials are armed to be the driving force behind the…

Q+A: How Do I Optimize Pinterest For My Destination?

By Gabrielle Diepenbrock, Account Coordinator and Social Media Manager 1. Why is Pinterest important for…

Some Web Design Trends in 2016

Photo Credit: UXPin By Eddie Maiale, Design Intern Web design trends are consistent in one…

Why You Need to be Focusing on Native Advertising

By Ryan Laffler, Account Manager & Digital Director Display ads, the advertisements that you see…

Pin It! – The 3 Most Important Tips to Optimize Your Pinterest

By Travis LeJune, Account Intern Do you have a Pinterest yet? If you are a…

ADmirable: Chipotle’s New Campaign

Fast food giant Chipotle recently came out with an animated short about two kids who…

Top 5 Mobile Advertising Trends in 2016

By Ryan Laffler, Digital Director, and Rachel Hornay, Art Direction/Copywriting Intern 1. FORGET YOUR WALLET…

Digital Advertising Statistics You Need to Know (Infographic)

Ever since the turn of the century, Digital Advertising has been changing the ways brands…

YOUR EMOJI SAYS IT ALL

By Rachel Hornay, Art/Copy Intern They say that a picture is worth a thousands words,…

Cultural Creative – Haywood County, NC

Haywood County, after our branding workshop filtering and prioritizing all the features and visitor experiences,…

Sustain Your Brand using Instagram and Food

By Courtney Jacobs, Account Intern Brands are constantly looking for ways to engage with consumers…

Vine on the Decline

By: Ryan Laffler, Account Manager         Vine has had a rough year. The popular social media…

7 Digital Marketing Takeaways from the Digital Summit 2016

By: Gabrielle Diepenbrock, Account Coordinator/Social Media Earlier this month, I was privileged to represent The…

6 Tips To Succeed In Real-Time Marketing

By Dari Mullins, Senior Account Manager As the capacity of digital devices continues to increase…

Instagram, Twitter to Expand Video Advertising Opportunities

Ryan Laffler, Account Manager Instagram and Twitter are finally beginning to embrace video advertising. What’s…

YouTube Introduces a New Ad Package

    By Brady Rothschild, Intern   YouTube is introducing a new ad package for companies…

7 Benefits of Building a Microsite for Your Destination

By Gabrielle Diepenbrock and Dari Mullins Microsites are rising in popularity for destination marketing organizations…

How Facebook’s Big Conference will Impact Businesses

By Brady Rothschild, Account Support The Facebook Development Conference (F8) took place in California this…

How Instagram’s New Algorithm Affects Your Business

by Ryan Laffler, Account Manager Algorithms are everywhere. On your smartphone, at the ATM machine,…

5 Takeaways from Social Media is a Behavioral Shift

Today on Social Media Today, Andrew Hutchinson discussed how we have to stop talking about…

How to Leverage Hashtags for Business on Different Social Media Platforms

By Gabrielle Diepenbrock Hashtags have become a common way for millennials and individuals to express…

The Six Components of Mobile SEO in 2016

By: Ryan Laffler, Account Manager Most businesses understand the importance of SEO, but what about…

Anchor: The Next Big Social Media Platform?

By Brady Rothschild, Account Services What is Anchor? Anchor is an app that allows one…

4 Ways to Use Facebook Advertising

Social advertising is here to stay, and you can take advantage of these low-cost, low…

Are You Providing Enough Value with Your Content Marketing?

Content marketing basically encompasses anything that you distribute with the intention of your audience consuming…

Treat Each Social Media Channel Differently

We constantly hear about how overwhelmed people are by social media and it usually stems…

Google Rankings for Cultural Tourism

While the term “cultural tourism” has been in use for several years, we still have…

Understanding Content Marketing for 2016

2015 marked some big developments in content marketing. Periscope launched in March 2015. Other livestreaming…

5 Emerging Trends in Online Marketing You Need to Know

As 2015 comes to a close, it's time to look ahead and brush up on…

2016 Marketing and Advertising Trends Roundup

2016 is right around the corner, so we’ve rounded up 10 pieces of the top…

Snapchat Explores Audience-Targeted Advertising

By Ryan Laffler, Account Manager Four years ago, Snapchat burst onto the social media scene…

Most Viral Ads of 2015

Adweek recently released a list of the 20 most viral ads released in 2015, so…

Best Email Marketing Results Yet

As an agency, we win when our clients win. We get just as much or…

Best Travel Brands on Social Media

Travel brands showcase the power of pictures, real-time content, and useful information on social media,…

Email Marketing Works!

Today's marketing landscape is more fractured than ever. People are hit with TV and radio…

Berger’s Six ‘STEPPS’ for Creating Viral Marketing Content

By Gabrielle Diepenbrock, Account Support While it seems like a successful viral marketing campaign relies…

Why Twitter Still Matters

Some businesses have ignored being consistent on Twitter because they don't understand it or think…

More Awesome Email Marketing Results

  The old saying, "Success breeds success" is certainly true when it comes to email…

Email Blast Nets Big Jump in Website Traffic

We sent this Direct Email out for Blossman Gas: And generated this excellent website traffic…

Pinterest Tips for Business Success

Pinterest recently hit a huge milestone--100 million users! This news means even more when put…

Pinterest Promoted Pins

  For our client, Brandzaffair, we decided to experiment with the new Pinterest promoted pins…

Facebook Overtakes Google as Top Website Traffic Driver to News Sites: What It Means For Your Business

Google has long been the king of driving traffic to websites. For years, businesses have…

1 Message, 7 Digital Advertising and Print Advertising Uses

The idea behind this message for our client Alliance Autogas was to highlight the safety and…

5 Things You’ll Learn From a Digital Audit

The rapid pace of social media means that sometimes, businesses fail to take the time…

5 Tools to Get More Out of Instagram

Instagram can net some powerful results for businesses thanks to its quick and easy ways…

9+ Ways to Improve Your Video Marketing

Video is fast becoming an essential part of any businesses’ marketing mix. Here are some…

Branding with Periscope

Social media is one of the most powerful tools a business has in its arsenal.…

New Digital Marketing Statistics 2015

This article from Adweek, "7 Digital Marketing Stats That Caught Our Eye in the Last…

Promoting Your Social Media Channels

All too often, we see clients and potential clients fail to promote their social media…

5 Quick Fixes for Your Facebook Page

We spend a lot of time on Facebook for clients, for our agency and for ourselves,…

New Website for Haywood County

We were tasked with creating a new website for Haywood County that highlighted specific elements…

Asheville Wordcamp Review: A WordPress Conference

Over the weekend of July 25-26, I was fortunate enough to attend Asheville’s Wordcamp 2015.…

10 Reasons Your Brand Should Utilize Video Marketing

In the one minute it takes you to read this text, 100 hours of video…

A Numbers Game: A PPC Case Study Update

By Scott Zeller, SEO & SEM Specialist, The Goss Agency Sudoku, a popular numbers game,…

Social Media Marketing Resources

To finish our social media blog series, we've rounded up a few resources we trust to…

3 Possible Agency Roles for Your Social Media: Management, Guidance, or Training

Social media changes on a monthly--sometimes daily--basis, so it’s important that you evaluate your company’s…

Social Media: One Is (Always) Greater Than Zero

This month, we’re talking about social media on the blog. To start, we’ll look to…

Apple Set to Shake Things Up in the Search Engine Market

David Bowie wrote those words in 1971. Almost 45 years later, this song is stuck…

Iterative Website Development: Build Your House on a Solid Foundation

We often get inquiries from clients about building them a new website. Many of them…

SEO: A Daily Workout

Exercise. We know we need it, but it can be intimidating when deciding how, when…

Don’t Let Google Downgrade Your Website

My last two posts asked those in the travel/tourism industry and private business to step…

Haywood County TDA Campaign

"We have the best views, by miles." Why visit Haywood County? One of the best…

Is That For Here, or To-Go? Tourism Marketing in a Mobile World

We stand in the middle of an ever-evolving digital revolution, my friends, and that revolution…

Effective Social Media Tools: TweetDeck

There are many tools you can use to monitor Twitter, but my personal favorite is…

Two Ads Make YouTube’s 2014 Top Ten

As the year winds down, the best of lists ramp up. YouTube released it's annual…

The Numbers Game: A TGA PPC Case Study

by Scott Zeller Plato once said, “A good decision is based on knowledge, and not…

New Branding Campaigns Launched for Haywood County, NC, and Paradise Beach Cozumel

Emphasizing Haywood County as a destination for authentic Appalachian culture, The Goss Agency completed a…

Digital Press Kits: Lessons from Non-Profits

When it comes to digital press kits, non-profit organizations are way ahead of the curve.…

Digital Press Kits: Just the Facts

Do you feel like you answer the same seven questions about your company or organization…

Digital Press Kits: With Images, Size Matters

One of the key benefits to online press kit is the ability to include multimedia…

Oh no, it’s SEO! The story of the brand behind the curtain.

SEO stands for Search Engine Optimization, and it’s basically the discipline used to improve your…

Rebranding Historic Biltmore Village

  by Jeff Goss Situation: A 109-year-old village historically designed for the artisans, craftsmen and…

Digital Press Kits: Where to Start

Alright, so you are convinced that you need a digital press kit. But where do…

Digital Press Kits: The New Essential

Sometimes it feels like the entire world is on the internet. While that may not…

Your Brand on Social Media: To Troll, or Not to Troll

David Griner's post over on Adweek Year of the Troll: Brands Learn to Love Messing…