TGA Insight Archives - Tourism Marketing

Cultural Look at Cabell County, West Virginia

By Gabrielle Diepenbrock, Account Coordinator & Social Media Manager Last month, a few members of the team journeyed to Huntington, West Virginia, to take a look at several of the cultural assets Huntington and Cabell County have to offer. The trip was a great reminder to the team about why the agency does what it…

How The Cultural Traveler Uses Social Media

By Gabrielle Diepenbrock, Account Coordinator/Social Media Manager The internet has given a wealth of information to today’s consumer. And people do take the time to research. They want to make the best decision with the time and money they have. Cultural travelers are no exception. Cultural travelers are looking for destinations that will provide them…

ARE YOU FOR REAL?

By Rachel Hornay, Copywriter Intern Technology is always developing but the recent craze of virtual reality invites brands to explore a whole new platform. Virtual reality (VR) is defined as a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real way by a person using special electronic…

4 Ways To Attract Millennials To Your Destination

By: Courtney Jacobs, Account Intern Millennials are armed to be the driving force behind the travel industry. They use travel to go on adventures, learn other languages and study. Why are they so eager to travel? This generation was jaded by the recession and now places less importance on saving for retirement and instead values…

Q+A: How Do I Optimize Pinterest For My Destination?

By Gabrielle Diepenbrock, Account Coordinator and Social Media Manager 1. Why is Pinterest important for travel destinations? You may ask: Isn’t Pinterest just a website where stay-at-home moms find cool recipes and quirky DIY crafts? While there may be some truth in that, there is so much more to Pinterest that your destination can benefit…

Why You Need to be Focusing on Native Advertising

By Ryan Laffler, Account Manager & Digital Director Display ads, the advertisements that you see on the top and sidebars of almost every webpage nowadays, are in decline. One part of the problem is that they are rarely relevant to the user. While this has changed somewhat with Google Adsense’s targeting algorithm, it started to…

Pin It! – The 3 Most Important Tips to Optimize Your Pinterest

By Travis LeJune, Account Intern Do you have a Pinterest yet? If you are a shopper, you should definitely get one. If you are a seller, you MUST have one! Sure, it is still a fairly young social media platform, but it has been churning up some extremely surprising statistics we think you should know…

Top 5 Mobile Advertising Trends in 2016

By Ryan Laffler, Digital Director, and Rachel Hornay, Art Direction/Copywriting Intern 1. FORGET YOUR WALLET Mobile wallets have become the new way to pay. Once companies proved that mobile wallet transactions were properly encrypted and secure, mobile wallets began to take off. Many top brands such as Apple, MasterCard and Android now offer mobile payment.…

Q&A – What is the core of Award Winning Creative?

By Jeff Goss, CEO/Creative Director Q: What is the core of Award Winning Creative? A: Award, which award? Many awards are meaningless because the standards are so low (everybody gets a trophy). Others are an ego-stroking fest among “creative elites” congratulating one another for work they created more for themselves than the client and client’s…

By Rachel Hornay, Art/Copy Intern They say that a picture is worth a thousands words, especially with today’s language evolving with the usage of emoji characters. Emojis are intended to illustrate, or in some cases replace altogether, the words we send each other digitally, whether in a text message, email, or tweet. Instagram calls emoji…

Bring International Travelers To Your Destination

Summer is here! Here are some insights on the international traveler coming to the U.S.: There are many reasons why summer is a peak travel season. Many families are able to take time to travel with the kids out of school, while others take advantage of visiting better climates to escape the summer heat, or…

By Courtney Jacobs, Account Intern Brands are constantly looking for ways to engage with consumers on social media. However, one challenge is noticing the trends occurring on various platforms and capitalizing on them successfully before the competition. One such trend that is growing in popularity centers around food. It’s hard to find someone who doesn’t…

Space tourism. Not in my lifetime, right? Not according to Jeff Bezos, CEO of Amazon, who believes his space exploration company Blue Origin will have thrill-seeking tourists in space as soon as 2018. Read more about this exciting development here. Learn more about this exciting project here.

7 Digital Marketing Takeaways from the Digital Summit 2016

By: Gabrielle Diepenbrock, Account Coordinator/Social Media Earlier this month, I was privileged to represent The Goss Agency while attending The 2016 Digital Summit Conference in Charlotte. I was able to gain knowledge from industry leaders during those two days. I almost felt a tad nostalgic of college lectures as I quickly scribbled down note after…

6 Tips To Succeed In Real-Time Marketing

By Dari Mullins, Senior Account Manager As the capacity of digital devices continues to increase and the craving for new, current, engaging content from consumers rises – Brands have to act quickly to stay ahead of the emerging trends. Real-time adverting has been around for several years, but it’s popularity continues to grow on Social…

YouTube Introduces a New Ad Package

By Brady Rothschild, Intern YouTube is introducing a new ad package for companies looking to advertise through them. Last Tuesday (on April, 26, 2016) they announced the start of bumper ads. Bumper ads are 6-second ads that you can’t skip, rather than the traditional 30-second YouTube ad that you can skip after five…

The Real Impact of a Cultural Tourism Strategy

By John Heenan, Cultural Tourism Relations Destination marketing is thriving in the US and around the world. One significant trend is emerging and is proving to be a real economic driver that DMOs and tourism offices can easily embrace and deploy today by embracing a cultural tourism strategy. Recent data from Visit Florida shows that…

Are You Providing Enough Value with Your Content Marketing?

Content marketing basically encompasses anything that you distribute with the intention of your audience consuming it. Blogs, tweets, Facebook posts, whitepapers, emails, newsletters...most of these pieces of content are all what social media expert Gary Vaynerchuk would call "jabs." Vaynerchuk recently said, "I’ve done 185 episodes of a show answering questions people ask me on…

Insights from our Cultural Tourism whitepaper. Read the full report by signing up for our newsletter. From our experience with destination marketing, we’ve developed a sophisticated and nuanced understanding of the cultural traveler that we use to develop cultural tourism strategies. Below are a few generalizations which transcend specific places and population groups. The market…

By Dari Mullins, Senior Account Manager While in Savannah at the Coastal Nature, Coastal Culture: Environmental Histories of the Georgia Coast symposium last week I encountered a new tourism term–-Dark Tourism. Ironically, I had participated in this form of tourism without even knowing it by visiting two cemeteries while on a work trip. I walked through…

By Chloe Ayres, Head Designer AirBnb, Tinder, Yelp! – all of these apps provide location-specific information content on a global scale. All of these companies have also adopted the “McDonald's model” of “a burger should taste the exact same in every McDonald's.” While consistency is certainly key in establishing a strong brand identity, it also leaves…

Treat Each Social Media Channel Differently

We constantly hear about how overwhelmed people are by social media and it usually stems from people failing to treat each social media channel differently. Typically, this anxiety happens when organizations don't do one or all of the following...

Cultural Tourism Whitepaper Introduction

Introduction to our recently released Cultural Tourism Whitepaper: Cultural tourism. It sounds like a niche. In reality it is something different. Cultural tourism is a huge opportunity and a growing trend. According to the Travel Industry Association of America, roughly eighty percent of the 150,000,000+ adults who travel more than fifty miles from their homes can…

Cultural Tourism Insights from Our Cultural Tourism Whitepaper

by Brady Rothschild, Account Coordinator and Mars Hill University student Here we break down five important takeaways from our Cultural Tourism whitepaper to help benefit your destination. If you're interested in receiving this white paper, sign up for our newsletter from our Facebook page at https://www.facebook.com/thegossagency/app/100265896690345/ or on our homepage. What is cultural tourism? The World Tourism Organization…

Millennials are the rising generation, entering the workforce and demanding control of their travel experiences. Many have very specific needs and wants and love to travel. The Millennial generation wants to explore, but they do not want to be told what to do.

There are many exciting new trends in travel and tourism marketing to look forward to in 2016. Mobile, virtual reality, personalization, content, and so many more. Of all the predictions, the one that is most exciting and holds the greatest potential impact for destination marketing executives is the rise of Cultural Tourism.

Cultural tourism isn’t a brand new term, but the concept isn’t quite as simple to grasp as promoting, for example, a striking mountain range in your area or a Michelin rated restaurant

We've started a new Cultural Tourism Facts series on Instagram and Twitter to help raise awareness of how "We Turn Facts into Visitation" for our cultural tourism clients. Be sure to follow along at https://www.instagram.com/thegossagency/, handle @thegossagency, or on Twitter at https://twitter.com/thegossagency, handle again @thegossagency. People love these factoids that are perfect for sharing at a cocktail…

Driving travel and tourism success is getting increasingly hard as more destination marketers search for ways to increase awareness and differentiate their offerings. At the same time, more travelers, from boomers to millennials are searching for new adventures, forgoing the traditional list of destinations to find unique, authentic, and culturally enriching experiences. I know you have many challenges that keep you…

Understanding Content Marketing for 2016

2015 marked some big developments in content marketing. Periscope launched in March 2015. Other livestreaming apps Meerkat and Blab also joined the fray. Snapchat became more mainstream, hitting over 100 million active users.

When everyone on your team is tuned into the mission, goals, and differentiators that help define your brand, opportunities will continuously arise to make brand connections and highlight your brand identity. For example, we live by the following philosophy: "Although the stripes on the zebra are unique, when the zebras are grouped together it's difficult…

5 Emerging Trends in Online Marketing You Need to Know

As 2015 comes to a close, it's time to look ahead and brush up on the emerging trends that will affect your online marketing. Mobile Will Trounce Desktop It was only a matter of time: in 2015, mobile traffic on Google finally surpassed desktop traffic. In response, Google released an algorithm designed to crush a…

By now, you probably realize how important it is to refresh (or completely overhaul) your website so that it incorporates all the current features users expect as well as compiling with SEO, mobile, and other trends. As we shared in a previous blog post, "Iterative Website Design," your website is a living representation of your…

2016 Marketing and Advertising Trends Roundup

2016 is right around the corner, so we’ve rounded up 10 pieces of the top advice about marketing and advertising trends to help your business reach new heights next year. Share this with everyone you work with, then schedule a brainstorming session so January 1, 2016 can’t sneak up on you. Forbes “Video ads will start…

Snapchat Explores Audience-Targeted Advertising

By Ryan Laffler, Account Manager Four years ago, Snapchat burst onto the social media scene with a novel idea: an app that lets users share photos and videos that are only viewable for a limited amount of time (as of today, the range is from 1 to 10 seconds). The idea started out as a…

A New Year Is on Its Way, Along with Some New SEO Guidelines

Search engines - whether it be Google, Yahoo, or even Bing (yes, some people do use Bing) - are getting smarter. And companies need to update their SEO guidelines in order to keep up...

As an agency, we win when our clients win. We get just as much or more of a thrill when our efforts on behalf of our clients net great results, like with this best ever email marketing campaign sent last week. As Entrepreneur recently shared: The average person gets 121 [emails] a day. The human race…

Being a Native to Asheville makes me an anomaly in most circles. I was born and raised in South Asheville when US- 25 was a two lane road and it only took 10 minutes to make it into downtown Asheville...

Travel brands showcase the power of pictures, real-time content, and useful information on social media, and these are lessons that all businesses can learn from and incorporate into your social media efforts. We take a look at posts from 5 travel brands and show how they ‘get’ social media. We utilize the recent eValue Analytics…

Today's marketing landscape is more fractured than ever. People are hit with TV and radio commercials, digital ads, email marketing, social media...it's a lot to take in, and a lot for businesses to keep up with. Thankfully, we know that email marketing is not dead and can still deliver solid results. Entrepreneur recently released, "7…

by Ryan Laffler, Account Manager San Francisco is currently experiencing one of the worst housing crises in the nation, with skyrocketing rent and home prices in part caused by short-term renting services like Airbnb and HomeAway. Here is how it works: a landlord offers short-term renting through Airbnb which in turn removes the property from…

These are photos from our recent branding workshop for our new client, Natchez, Mississippi that brought together around 40 stakeholders that have a vested interest in helping Natchez reach new levels of success as a premier tourism destination. Our branding workshops aren't just "get everyone into a room and throw ideas around" sessions. Instead,…

Big thanks to the Natchez Democrat for their latest story about our recent ideation workshop for the city of Natchez. Full story below and on their website at http://www.natchezdemocrat.com/2015/10/16/ideation-workshop-brainstorms-brand/. Before the branding comes the brainstorming. That's the mindset The Goss Agency--an Asheville, NC based cultural tourism branding firm--is taking in its quest to identify a…

Advertising has changed rapidly thanks to the onslaught of the digital age. So, companies that do invest in traditional advertising methods such as print and billboards are pushed to think of a way to create interactive ads, getting more bang for their buck by bringing their offline advertising efforts online, too. How? By getting viewers to…

Some businesses have ignored being consistent on Twitter because they don't understand it or think there is no way to stand out with millions of tweets streaming every hour...

Marketing to Millennials from a Millennial

The Millennial generation is coming into the workforce now, in a world with a tough economy. The Millennials are used to having things their way, and we can get very upset when life does not go as planned.

The old saying, "Success breeds success" is certainly true when it comes to email marketing. For our client Blossman Gas, we capitalized on the success of last week's E-Direct Ad and tweaked the targeting to get even more people to open and click through the content. The result? The open rate increase 3% from…

By CEO and Creative Director Jeff Goss The Goss Agency focuses on the idea first, then design. We arrive at creative ideas that communicate the brand experience in a manner that touches emotions, making one laugh, think, feel. This level of communications over time results in a brand and brand loyalists.

Email Blast Nets Big Jump in Website Traffic

We sent this Direct Email out for Blossman Gas: And generated this excellent website traffic for our client: The graph above shows how one direct email campaign with a 2% clickthrough and 11% open rate to over 430,00 targeted single family homes spiked website traffic from 1500 views per day to 4500 per day within 24…

Pinterest recently hit a huge milestone--100 million users! This news means even more when put into the context of predictions that it would only reach 47 million users by 2015, and 59 million users by 2019...

Asheville Marketing Firm brings National/International Tourism Destination home to Asheville

We're proud to represent Asheville on a global stage for our new destination client, Natchez, Mississippi! Read the full press release below and read this piece by Natchez Democrat about the news: Asheville Marketing Firm brings National/International Tourism Destination home to Asheville NATCHEZ, MS, September 17, 2015 – The Natchez Convention & Visitors Bureau has contracted The…

5 Design Quotes that Provide Inspiration Beyond Design

We had to share these very cool GIF versions of someone of our favorite inspirational quotes that apply to much more than design. We've shared the quotes below, but you'll have to visit...

For our client, Brandzaffair, we decided to experiment with the new Pinterest promoted pins opportunity. Before we share our results, we thought we’d round up a few expert opinions and information about the advertising tool. According to Quick Marketing, “These advertising options give businesses the opportunity to pay and feature selected [Pinterest promoted] Pins…

Facebook Overtakes Google as Top Website Traffic Driver to News Sites: What It Means For Your Business

Google has long been the king of driving traffic to websites. For years, businesses have worked to make Google happy by being conscientious of certain key website factors: search engine optimization, keywords, meta-tagging, including images, posting new content frequently...the list goes on. Yet, Parse.ly has revealed that Facebook has now overtaken the web search giant…

1 Message, 7 Digital Advertising and Print Advertising Uses

The idea behind this message for our client Alliance Autogas was to highlight the safety and ease of use of the Stäubli Nozzle (which is the technology that you use to fill up your tank with propane), and the result is a consistent digital advertising message optimized for 7 different uses. 1. Display Ad 2. E-Direct…

In this piece for design blog identitydesigned.com, Greg Jewett of Ho Chi Minh-based Rice Creative chronicles the process of visually branding a new business through his work for...

PRESS RELEASE Branding Agency to Work in Conjunction with New Public Relations Agency NATCHEZ, MS, September 1, 2015 – The Visit Natchez Convention & Visitor’s Bureau has contracted The Goss Agency, one of America’s leading cultural tourism branding services firms, to direct a comprehensive brand audit of the 300-year-old historic destination. The Goss Agency will work in…

5 Things You’ll Learn From a Digital Audit

The rapid pace of social media means that sometimes, businesses fail to take the time to assess if what they're doing aligns with best practices and you're hitting your goals. Hopefully, you're already doing monthly reports to see growth and impressions for each of the channels you are utilizing, but this report is only showing you a piece…

Instagram can net some powerful results for businesses thanks to its quick and easy ways for your customers to engage with just a tap on the screen, and its scroll-ability keeps people glued to their feeds. An image posted to Instagram can easily gain tens or hundreds of likes or comments, whereas a Facebook or Twitter…

Video is fast becoming an essential part of any businesses’ marketing mix. Here are some video marketing tips for creating better content and how to get more eyeballs on the videos you create. 2 Minutes or less Data shows that “more than 80% of viewers watched one that was 30 seconds or shorter, while less…

Social media is one of the most powerful tools a business has in its arsenal. Need to respond to hundreds of customer inquiries from multiple countries before lunchtime tomorrow? No problem...

This article from Adweek, "7 Digital Marketing Stats That Caught Our Eye in the Last Week," rounds up some of the interesting digital marketing statistics that have come out in the past week...

Did you know bulls can run faster uphill than down? I was having a conversation yesterday with a client prospect. She mentioned the need within their tourism attraction to radiate their brand and engage visitors with its message. Kudos and camel rides to her! (“Camel rides” is a good thing here - meaning exotic and adventurous…

All too often, we see clients and potential clients fail to promote their social media presence. It’s important to use your website, newsletters, blogs, and other visible places to promote the fact your company is on social media...

We spend a lot of time on Facebook for clients, for our agency and for ourselves, and we see some mistakes over and over that can be quickly fixed to up your Facebook game immediately. These updates will make your brand look more professional online and could help generate new leads or new stories to be…

We were tasked with creating a new website for Haywood County that highlighted specific elements of the North Carolina Smokies experience into a visually stunning, user-friendly website that shows off all the great assets the county has for both locals and visitors to enjoy during their time in Haywood County.View the Haywood County website at visitncsmokies.com.…

Asheville Wordcamp Review: A WordPress Conference

Over the weekend of July 25-26, I was fortunate enough to attend Asheville’s Wordcamp 2015. Wordcamp is a nationwide series of conferences detailing the finer points of Wordpress...

In the one minute it takes you to read this text, 100 hours of video will be uploaded to YouTube. That’s 250 days of video every hour, 16.4 years of video every day, and six millennia of video every year! As the world’s largest repository of moving images, YouTube is the 3rd most visited website…

For August, we’re talking about digital marketing on the blog, and we’re kicking off this series with a roundup of some of the latest digital marketing trends. Here are 5 articles and their best nuggets that caught our eye recently: Digital Marketing Trends: A Mid-Year Review via Sellpoints “We’ve seen the news about Google introducing…

10 Inspirational Days in France: Historical Highlights

--CEO Jeff Goss I just completed an inspirational 10 day trip to France. The experience impacted me in a couple of ways. I now have a renewed realization of how critical it is to get out of your routine and take in new life experiences. I was inspired by walking in the footsteps of…

--Backstory behind St. Lucia creative and advertising by CEO Jeff Goss One of the most amazing, unspoiled destinations, and islands in the Atlantic, yet the branding “Simply Beautiful” with a hibiscus flower, a flower that existed on my own street in Atlanta, could be for any place, many places. After the airline lost our luggage, and…

This month, our blogs will focus on tourism marketing insights and trends. To kick things off, we've rounded up 5 tourism marketing campaigns/announcements that have caused a stir in recent months. 1. New Orleans Summer Campaign "We are showing that New Orleans can be special for families, for those who enjoy the high life, or enjoying…

The Goss Agency just completed the corporate identity for Cherokee National, a new subsidiary of Tribe Transportation, headquartered in Gainesville, GA...

Event Marketing: Festival of Native American Arts

Within the full-service marketing of Travel and Tourism The Goss Agency provides positioning, strategy promotion and PR for destination events and event marketing...

By Scott Zeller, SEO & SEM Specialist, The Goss Agency Sudoku, a popular numbers game, is a logic-based puzzle that requires you plug in numbers from 1-9 in the right combination to solve it and win the game. It starts with a few numbers and a partially completed 9x9 grid, and relies on you, the…

[caption id="attachment_3434" align="aligncenter" width="649"] Photo from Adweek featuring campaign for Aizone[/caption] One of our mottos at The Goss Agency is "It's All About the Work." So, Adweek's post from June 22 titled, "How Jessica Walsh and Gerry Graf Turn Data Into Art in Their Advertising" caught our eye, especially Graf's closing statements: "Now it's the work, because…

The Goss Agency Launches New Cozumel, Mexico Paradise Beach Resort Brand Image and Website Asheville, North Carolina - The Goss Agency recently launched a new website and brand image for Cozumel’s stunning Paradise Beach Resort, one of the most pristine, idyllic destinations in all of Mexico. The branding work began with an evaluation of the property…

To finish our social media blog series, we've rounded up a few resources we trust to give us up-to-the-minute, useful ideas for our clients and our own social media. Find which expert or website appeals to you the most, then sign up for their newsletter or follow them on Facebook to stay informed. 1. Convince and Convert At…

3 Possible Agency Roles for Your Social Media: Management, Guidance, or Training

Social media changes on a monthly--sometimes daily--basis, so it’s important that you evaluate your company’s digital presence frequently as well as taking the time to keep your social media knowledge up-to-date...

Social Media: One Is (Always) Greater Than Zero

This month, we’re talking about social media on the blog. To start, we’ll look to Gary Vaynerchuk, one of the leading experts and authors in the field whose company, VaynerMedia, just won the...

The Goss Agency, in conjunction with Biltmore Property Group, recently launched a branding campaign for Historic Biltmore Village located in Asheville, North Carolina in the heart of the beautiful Blue Ridge Mountains...

The Goss Agency is executing a portfolio of TGA proprietary quantitative and qualitative research and branding tools to ascertain Mitchell County’s most compelling features, benefits...

Branding is sometimes misunderstood, which isn’t surprising considering that the word “brand” has wildly different definitions, many with negative connotations. Here are a few...

We focus on the idea first, the idea that communicates your key benefit in a manner that identifies with your target emotionally. Only then do we do the design...

To conduct the most effective messaging, we believe it is crucial to have the intelligence and consumer insights to identify with your prospect personally and understand what it is about your product or experience that hits your prospect’s “hot buttons.” We have the research, brand measurement and positioning tools to prepare exceptional creative messaging…

The “Two-Schools” by Bob Davies, Brand Strategist What I’m noticing is that there are two distinct “schools of thought” with respect to marketing these days. One is being advanced by the content people. It is about spontaneity, real-time marketing and responsiveness. The marketing of presence. These days we develop--no crank-out--the content and push it through…

Apple Set to Shake Things Up in the Search Engine Market

David Bowie wrote those words in 1971. Almost 45 years later, this song is stuck in my head as I read that Apple may be partnering with Microsoft later this year, attempting to take on Google in the world of search engine marketing...

Iterative Website Development: Build Your House on a Solid Foundation

We often get inquiries from clients about building them a new website. Many of them have websites already - websites that they hate for one reason or another. The content management system is too hard to use. The design is outdated. The site doesn't work on mobile. Regardless of the reason, the client's answer to…

Exercise. We know we need it, but it can be intimidating when deciding how, when and where to get started. Is it fun? Not at first, but over time, it can be. With the right discipline, the right program...

"We have the best views, by miles." Why visit Haywood County? One of the best reasons is this view. Blue Ridge Parkway, which cuts through the county as it winds its way through North Carolina and up through Virginia, is considered one of the most scenic drives in the country. This piece shows that the beauty…

In my last blog post, I discussed being your own customer, and the eye-opening information it provides to marketing directors as they continuously evaluate their marketing efforts...

Is That For Here, or To-Go? Tourism Marketing in a Mobile World

We stand in the middle of an ever-evolving digital revolution, my friends, and that revolution is being delivered via emerging mobile technologies, apps, smart phones, and tablets...

There are many tools you can use to monitor Twitter, but my personal favorite is TweetDeck. With it's super-organizable column structure, you can follow lists, search terms, activity, notifications, and more...

New Branding Campaigns Launched for Haywood County, NC, and Paradise Beach Cozumel

Emphasizing Haywood County as a destination for authentic Appalachian culture, The Goss Agency completed a multi-day branding session with the Haywood County Tourism Development...

It’s all about the images. We live in a visual world – cameras on our phones and in our pockets; Instagram, Facebook and Pinterest at our fingertips. Press releases should reflect this. Images make everything better...

Digital Press Kits: Lessons from Non-Profits

When it comes to digital press kits, non-profit organizations are way ahead of the curve. They have a great story to tell, need to get as much earned (as opposed to paid) media as possible...

Do you feel like you answer the same seven questions about your company or organization all the time? Do more than half of your press/marketing calls involve questions like...

Digital Press Kits: With Images, Size Matters

One of the key benefits to online press kit is the ability to include multimedia files, like videos and images. Images can be broken down into two categories: graphics and photographs. Both of these can play a key role in your digital press kit.

SEO stands for Search Engine Optimization, and it’s basically the discipline used to improve your natural (or organic) ranking or position on the search engine results pages...

by Jeff Goss Situation: A 109-year-old village historically designed for the artisans, craftsmen and women, employees, and support staff for the Biltmore Estate, Biltmore Village grew from a desolate place in the 1970s to achieving a wealth of independent restaurants and shops, along with national brands. Even with the rich shopping-experience stores were not…

Alright, so you are convinced that you need a digital press kit. But where do you start? Fear not, you’re already farther ahead than you think. You probably already have a printed press kit that you provide to...

National Travel and Tourism week starts Sunday, May 4th and runs through Monday, May 12th. For those in the industry, this presents a great opportunity to join in on a nation-wide conversation...

Equally important to creating and adhering to a brand is assessing your brand in the marketplace. Assessing your brand enables you to understand how your customers currently see your company and what elements or perceptions compel them to choose you over a competitor. Conversely, it also allows you to identify misperceptions and obstacles to purchases,…

Why is it important to brand your business? Why not just hire a logo designer online and a web programmer to throw a website together based on that cool template you saw, then call it a...

"Although the stripes on the zebra are unique, when the zebras are grouped together it’s difficult to distinguish one from another. In the wild this increases the chance for survival. In business it means certain death." ~ Jeff Goss Our Mission We are here to build our client’s business. In doing so, we will build our…

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